5 Mistakes to Avoid When Outsourcing Web Design

5 Mistakes to Avoid When Outsourcing Web Design

Web Design Outsourcing – Top 5 Outsourcing Mistakes and How to Avoid Them

A compelling website is often the first impression your business makes. Which is why your choice of web designer/collaborator is so crucial. Getting it right is paramount, as it can be the difference between a thriving online presence and a missed opportunity.

Making mistakes in this crucial process can result in costly rework, poor user experiences, and a dent in your brand’s credibility. The good news is that all the mistakes we’ll be talking about in this blog are completely avoidable. Join us as we explore the common pitfalls to avoid, ensuring your web design journey leads to success rather than costly setbacks.

About Outsource Your Marketing

At Outsource Your Marketing, our web design team is all about creating websites that truly reflect your business, whether it’s a large corporation or a small startup. Each of our team members has over 5 years of hands-on experience, working with a range of sectors and clients. We take pride in making sure that when you trust us with your web design, you’re in safe hands. The feedback we receive tells us we’re on the right track.

5 Outsourcing Mistakes (and how to avoid them)

In the following section we look at common mistakes that occur when outsourcing web design. Any one of these could incur extra costs or lengthy delays for your business if not picked up quickly. In each section we outline the mistake, consider what the right choice looks like, and offer the solution, or fix for avoiding the mistake in the first place.

1. Asking for Web Development When You Need Web Design

Web design and web development are two distinct aspects of creating a successful website. To make the right choice, it’s crucial to understand their roles and how they differ.

  • What Does a Web Designer Do?

A web designer focuses on the visual and user experience elements of your website. They craft the look and feel of your site, incorporating aspects like the colour palette, typography, graphics, and overall layout. Their primary goal is to create a visually appealing, brand-aligned, and user-friendly interface for your customers. Many businesses opt for platforms like WordPress to harness the power of custom web designs that uniquely represent their brand.

  • What Does a Web Developer Do?

On the other hand, a web developer dives into the technical side of things. They take the web designs created by the web designer and turn them into a fully functional website. This involves working with programming languages such as HTML, CSS, and JavaScript to build the website’s structure, functionality, and interactivity. Web development is essential for businesses that require complex features, intricate functionality, or databases within their website.

Making the Right Choice

The choice between web design and web development depends on your specific needs. If you want a simple 6 page website that looks stunning, is user-friendly, and represents your brand effectively, you need a WordPress web designer or a mix of web design and development. On the other hand, if you have more complex requirements, like e-commerce capabilities or advanced interactivity, a web designer/developer is your go-to professional.

Distinguish Between Web Design and Web Development

The Fix

So, when you’re outsourcing your web project, be clear about what you need. A good starting point is understanding the roles of web designers and web developers, and from there, you can make an informed decision that aligns with your business goals.

2. Choosing the Cheapest (or Most Expensive) Provider

You wouldn’t attempt to build your own car, right? It’s far wiser to invest in a vehicle crafted with the expertise and knowledge of automotive professionals. Well, the same principle applies when selecting a web designer.

The cheapest web design options often resort to generic templates when constructing your business website. While these might save you some money upfront, they fall short in accurately reflecting your brand’s unique identity. Moreover, many of these budget solutions restrict your ability to optimise your website for visibility online – a critical factor in today’s digital landscape.

Making the Right Choice

When it comes to web design, it’s essential to be realistic about the costs involved. Crafting a simple, branded website that functions seamlessly and is fully optimised typically demands around four weeks of work. To ensure you’re making an informed decision, it’s a good idea to gather quotes from various agencies.

The Fix

Avoid both the sky-high quotes and the rock-bottom bargains. Instead, aim for a middle-ground price point. Look for a web design agency that can provide clear answers to your questions and demonstrates a willingness to work within a reasonable budget. Remember, investing in a well-crafted website can be a significant asset for your business, and the middle path often strikes the perfect balance between quality and affordability.

3. Not Choosing a Designer Who Inspires You

Don’t expect your chosen web designer to morph magically to fit your project brief. It’s crucial to invest some time in reviewing their portfolio. If your company’s target audience is the tech-savvy millennials or the up-and-coming Gen Z, don’t settle for a designer who primarily specialises in designing corporate websites. Your web designer should be a source of inspiration, making you think, “I want something like that!”

Making the Right Choice

Start by engaging in a candid conversation with the design agency about the vision you have for your website. Pay close attention to their response. A responsive and enthusiastic design team will eagerly discuss the possibilities, showing a genuine interest in bringing your vision to life. On the other hand, if they respond with a mere affirmation that your ideas are doable but leave it at that, it might signal a lack of creative synergy.

The Fix

Consider asking your design team for suggestions on how they envision your website’s homepage. Better yet, request a mock-up if you believe they’re up for the challenge. By viewing their creative ideas and seeing what they can create for your project, you’ll be in a better position to make an informed decision that aligns with your aspirations and objectives.

4. Losing Control of Your Website

Your Content Management System (CMS) is the control centre of your website. It allows you to effortlessly edit, update, or add content and pages. However, not all CMS systems are created equal – some are wonderfully user-friendly, while others can be a coding nightmare. The last thing you want is a website that leaves you feeling stranded unless you’re a coding whiz.

Making the Right Choice

Steer Clear of Unmanageable CMS

For many businesses, the answer to this conundrum is a WordPress design. It enjoys an excellent reputation for being one of the most user-friendly CMS options. With WordPress, you don’t need to be an HTML expert to make changes to your site. This independence from constant reliance on your designer or developer is a significant advantage once your site is handed over.

The Fix

To ensure you get the CMS that suits your needs, communicate clearly with web design agencies. Specify your requirement for a CMS that’s simple to use and manageable independently once the site is handed over. It’s essential to discuss the need for basic training if your staff is unfamiliar with the system and inquire if it’s included in the overall cost.

5. Ignoring SEO – A Costly Mistake

Imagine SEO (Search Engine Optimisation) as the process of fine-tuning your website, making it appear at the top of Google’s search results. It’s how people discover your website effortlessly. But, without SEO, your site might remain hidden when potential customers search for your business-related information, products, or services. This can result in fewer visitors, stalling your online reach and business growth.

Making the Right Choice

When hiring a web design agency, inquire if SEO optimisation is part of the package. Clearly express your desire for an SEO-friendly website and ask if the agency can provide it. If you’re a local business, explore the benefits of geographical SEO, targeting users seeking local services. Request case studies showcasing the agency’s past success with SEO web designs.

The Fix

Even if SEO seems complex, and the agency tries to discourage you, insist on having SEO experts working alongside designers to boost your online presence confidently.

Would You Like to Talk to Us About Outsourcing Web Design?

Ready to avoid common pitfalls in web design? Look no further than our team of expert web designers. At Outsource Your Marketing we understand the importance of SEO, user-friendly design, and finding the right CMS for your business. Let us help you craft a website that not only looks fantastic but also drives results. Get in touch today to kickstart your online success!

Call Outsource Your Marketing today – 01234 900203


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