Case Study – Marketing for a Supercar Garage in West London

Case Study Marketing for a Supercar Garage in West London

Graphic Design Services You Can Outsource

If you’re a start up with a tight deadline, you need a marketing team you can rely on. If you don’t have a marketing team, or a website, then you’ll need an outsourcing agency you can rely on to deliver the goods for you. Our client contacted us with just that problem. He had a launch date for his new supercar garage in West London, but no marketing support underpinning it. Could we help?


A Marketing Plan for Autozoom

The client was looking for ‘everything’ in place by launch date; our task was to prioritise and ensure the creation of marketing foundations that his business could build on. After initial conversations is was agreed that the Outsource Your Marketing team would provide:

It was a tight deadline, six weeks from start to finish, but this is exactly the kind of project that we really enjoy getting to grips with!

Autozoom Website Design

Our client had a logo, and a very clear vision, so that’s where our Web Designer started. Autozoom is a garage for car enthusiasts, so the website had to reflect their passion for high performance supercars both visually and through the content. The design, therefore, was required to ‘step out out of the way of the cars’ and provide easy access to the range of services on offer.

Project Managing Complex, Multi-Part Jobs

In the early stages of the project our web designer worked one-to-one with the business owner. As soon as the design was signed off, however, the work became more complex. One of our project managers identified a team made up of a graphic designer, content writer, SEO researcher, and PPC expert. Lines of reporting were set up; updates were scheduled for the client, and, as our client is very hands-on, regular feedback meetings were plotted in.

Outsource Team Members

Working for an outsourcing agency takes a very particular set of skills. One of our team once described it as ‘freelancing on fast forward’! What we ask of our network is deep attention in short bursts on a range of projects. The experience they bring to us is based on their work with other clients which means that we’re constantly updating our knowledge base, and skill set.

Hitting the Deadline

The website was ready to launch on the deadline and ‘went live’ to schedule. Our client was delighted with every aspect of the work we’d provided, and keen to see some conversions from the ongoing PPC campaign. In the first month this delivered 45 phone calls/ contact form completions. Organic SEO is continuing in the form of regular blogging, and off site SEO is being provided in the form of citations.

About Outsource Your Marketing

We’re a tight-knit network of trusted professional associates with the range of skills required to support clients in their marketing aims. Whether you need support for an existing marketing team, or a marketing campaign started from scratch, we have the resources.


 

Whatever your marketing requirements, Outsource Your Marketing will create a skilled team to deliver them to deadline and on budget for you – 01234 900203

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