6 Benefits of Using Architectural Visuals
If you’re a property developer, or you’re in the business of selling off-plan properties, CGI property marketing will be key to your success. Without architectural visuals of the property – which may not even be at the construction stage – you’ll have very little image-based information to share with potential buyers.
CGI property marketing gives off-plan buyers an emotional connection with their future home. CGI, or computer generated imagery, turns 2D plans into a 3D experience which sparks the imagination and creates images of properties which live on people’s heads. Outsource Your Marketing has a team of CGI property marketing specialists, whose job it is to create meaningful interactions between buyers and properties in development.
In this article the Outsource Your Marketing CGI team share 6 benefits of using CGI property marketing.
1. Sell Off-Plan Properties Faster
Waiting for the show home to be ready, so you can start selling? Jump the queue with a range of architectural visualisation resources that grab the eyes of buyers and spark their visual interest. Don’t rely on maps and plans to locate new properties, show them the location – on a day that’s guaranteed to be sunny. Put your client’s car onto the drive to see what it looks like, or provide buyers with the garden view from their kitchen window. Selling gets so much easier with CGI!
2. Give Your Clients a Chance to Spend Time in a Property
A show home is a great opportunity to show off the features of a property but it’s not the same for buyers as spending time in each room, being given the space to imagine what it would be like to live there. An architectural walk through provides an experience-led event. Using CGI software, the walk through allows viewers to linger in each room, get the feel of the property, and make a host of emotional connections.
3. Forget the Floor Plans; Use Time Travel Instead
Thankfully it’s no longer necessary to ask buyers to do the work of turning floor plans and elevations into their future home. Instead, you can move them forward in time – thanks to architectural CGI – to when their house is complete.
An architectural visualisation renders both the texture and the colour of the property’s exterior, and it can show way the sun falls on the building in the morning or afternoon. Many buyers find it really helpful to see the property in its geographical location, so they can experience its distance from the road and from the nearby houses.
4. CGI or Photos?
We’ve all seen photos that add nothing to the marketing of a particular property. Perhaps if the sun had been out, or the angle was better it would be a different story. CGI, also known as 3D rendering, is a dream come true for property marketing. The property can be seen at different times of the day, in different seasons, and from angles that would be impossible with a hand-held camera.
5. Good News For Property Developers
For property developers with a site in development, your marketing goal will be to start circulating images from early on in the process. High quality CGI imagery gives potential buyers confidence in houses that don’t yet exist. They’ll be able to engage with the story of the development, get a clear sense of where it is located, and see the natural geographical features are that surround it.
6. Share Your CGI Images on Social Media
If you’ve got great images, you’ll want to share them – and so will buyers. Architectural visualisations are ideal for Facebook, Instagram, LinkedIn, or Twitter. They catch the eye, provide the kind of detail that invites careful attention, and allow viewers to engage their imaginations – what if I lived there?
Outsource Your CGI for Property Marketing
Outsource Your Marketing is a UK based team of marketing specialists who do the work you don’t have time for. Our CGI team provides marketing for estate agents and property developers who need effective ways to sell their off-plan properties. Our clients love the simplicity of the process, the level of control they have over the final product, and the sales their CGI property marketing generates.