Attract More Local Shoppers to Your Online Store
In the highly competitive eCommerce sector, standing out from the crowd is crucial for success. Local SEO is a powerful marketing strategy that can help you achieve this by boosting your visibility and targeting local shoppers.
Imagine your eCommerce site appearing among the top three search results when local customers search for products you sell. This longed-for spot not only enhances your online presence but also places your business directly in front of potential customers, dramatically increasing the likelihood of them clicking through and engaging with your brand.
About Outsource Your Marketing
Outsource Your Marketing is an SEO Agency that specialises in developing effective eCommerce local SEO solutions tailored to the specific needs of eCommerce businesses. Our team of SEO experts are experienced in targeting geographically located audiences, ensuring that your eCommerce site reaches exactly those shoppers you aim to attract.
With a comprehensive range of local SEO services and an unwavering commitment to staying ahead of industry trends, Outsource Your Marketing is your trusted partner on the journey to achieving SEO success. For more than a decade we’ve been working alongside businesses to understand their goals and develop a customised strategy that drives targeted traffic to their sites.
Demystifying Local SEO for eCommerce
Local SEO is a targeted marketing strategy, harnessing the power of Google’s algorithm to promote businesses in specific geographic regions. Google recognises the significance of proximity in search queries, and it ranks results accordingly. For instance, when a user searches for a “local bakery,” Google cleverly incorporates their location into the search algorithm, prioritising the closest and most relevant options.
This dynamic feature, commonly referred to as the “Local Pack“, presents the top three local businesses aligned with the user’s search query. Its concise listing uses essential details such as contact information, ratings, and reviews, offering users a comprehensive overview.
By employing local SEO tactics, eCommerce businesses can reap a multitude of benefits, including:
• Elevated Ranking in the Local Pack. Local SEO significantly amplifies the chances of your eCommerce website appearing prominently within the coveted Local Pack, ensuring that potential customers encounter your business before competitors.
• Enhanced Trust and Credibility. Google’s ranking system commands immense trust among users. Securing a prominent position on Google’s search results instantly enhances your site’s appeal and trustworthiness, instilling confidence in potential customers.
• Geo-Targeted Marketing Precision. Local SEO allows you to reach your target audience with pinpoint accuracy, so you can concentrate your digital marketing efforts within a specific geographic area. This targeted approach ensures that your eCommerce business connects with the right searchers, maximising the impact of your marketing efforts.
• Locally Relevant Content. Creating location-specific content provides a wealth of opportunities to connect with your local community on a deeper level. By tailoring your content to local interests and events, you can engage with your target audience, forging stronger connections and strengthening brand loyalty.
Embrace local SEO and watch your eCommerce business flourish as it attracts a loyal clientele from your immediate vicinity.
Making Local SEO Work For Your eCommerce Store
The key to local online visibility, is to establish your role as an important player in the local landscape. There are specific steps you need to take to achieve this and, once complete, Google will recognise your local authority, relevance, and trustworthiness. Here’s a breakdown of the key strategies:
1. Set Up a Google Business Profile
The Google Business Profile allows ecommerce sites to manage how they appear in the local listings. It’s a free service, and it comes with a range of location-based strategies you can use to boost your business locally. Here are the steps you need to take to partner with Google for local SEO:
- Claim and Verify Your Profile. The first step is to claim and verify your Google Business Profile. This gives you control over the information displayed about your business on Google Search and Maps. Verification proves that you are the rightful owner of the business and allows you to access additional features, such as responding to reviews and posting updates.
- Complete All Business Information. Provide complete and accurate information about your business, including your name, address, phone number, website, business hours, and categories. The more information you provide, the easier it will be for potential customers to find and contact you.
- Upload High-Quality Images. Good-looking images can significantly enhance your Profile. Upload images of your business premises, products, and team. Visuals can help potential customers get a better sense of your business and make them more likely to visit or contact you.
- Respond to Reviews. Respond to all reviews, both positive and negative. Positive reviews can help build trust and credibility, while negative reviews provide an opportunity to address customer concerns and demonstrate your commitment to customer satisfaction.
- Post Regularly. Keep your Google Business Profile updated by posting regularly. Share news, announcements, promotions, and events to keep potential customers engaged and informed. Regular posting also helps improve your visibility in local search results.
2. Use Local Keywords
Local SEO keywords are phrases that people use when searching for businesses or services in a specific location. These keywords are crucial for eCommerce businesses that want to attract customers from their local area. By incorporating local keywords into your website, Google Business Profile, and online listings, you can improve your chances of appearing in search results when people are looking for businesses like yours in your area.
Here are some examples of local SEO keywords:
- “Best children’s trainers in Newbury”
- “Computer repairs near me”
How to use local SEO keywords effectively:
1. Identify your core keywords. These are the main terms that describe your business and the products or services you offer.
2. Add location modifiers to your core keywords. This will make your keywords more specific to your local area. For example, instead of just using the keyword “computer repairs,” you could use “computer repairs near me” or “computer repairs in [city].”
3. Place your keywords throughout your website. Include your keywords in your website’s title tags, meta descriptions, headings, and body content.
4. Optimise your Google Business Profile. Make sure your Google Business Profile is complete and up-to-date, and that you include your local keywords in your business description and listing titles.
3. Local Citations and the Role of NAP
Search engines need evidence that your online business is local and local citations in online directories provide it.
The term NAP describes the core business details that Google needs for local SEO: Name, Address, and Phone number. These need to appear identically across all your listings. Every detail, no matter how small, must be exactly the same.
Local online listings include sites like TripAdvisor, Yelp, Thomson Local, Foursquare, mapping services like Bing Maps, and social networks such as Facebook.
4. Positive Google Reviews: The Digital Currency of Local SEO Success
Google’s mission is to provide the most relevant and useful results to search queries. This means that businesses appearing in search results must demonstrate trustworthiness and authority. Google seeks signals to validate these qualities, and the presence of positive reviews plays a pivotal role. Customer feedback serves as social proof, providing tangible evidence of your business’s reputation and product quality. For Google, this evidence is crucial in determining search rankings.
Positive Google reviews are not merely a desirable asset; they are the digital currency that can propel your eCommerce store’s local SEO standing, making you the shopper’s preferred choice among a sea of options. A wealth of positive reviews not only enhances your online presence but also instils confidence in potential customers, increasing the likelihood of them clicking through to your site and engaging with your brand.
5. Technical SEO: The Mobile-Friendly Connection
Technical SEO is the foundation upon which local SEO success is built. A well-optimised website loads quickly, displays flawlessly on mobile devices, and makes clicking through to your site effortless. With over half of local service searches conducted on mobile phones, having a mobile friendly site is critical.
In essence, technical SEO serves as the backbone of your online presence. It’s the fine-tuning that guarantees your website is responsive, user-friendly, and lightning-fast on mobile devices. This means that when a potential customer searches for “local electrical goods” on their smartphone, your site not only appears in the local pack but also delivers a seamless browsing experience.
By working in tandem, technical SEO and local SEO create a frictionless experience for users.
Would you like Outsource Your Marketing to support your local SEO implementation? Call us today on 01234 900203.