eCommerce Web Design
Our High Streets are giving way to online retail, and online shopping looks unstoppable. Projected figures show that global e-retail sales are likely to grow to up to $4.8 trillion by 2021. That alone is an excellent reason to be seriously considering eCommerce integration in your business, if you don’t have it already.
Online shopping is certainly about convenience, but the competitive environment means that it also has to offer a great experience for the shopper, too. A static picture and a shopping cart no longer does the job. Customers are getting to used to detailed product descriptions, HD imagery and 360° product views. Design is just as important as the eCommerce application.
5 Considerations if You’re Introducing eCommerce
eCommerce is a complex technical solution which isn’t simply about the sales transactions. Your platform needs to include financial transfers, digital marketing, supply logistics, data collection, email, inventory management, and live chat to operate effectively. Creating an eShop can become overwhelming because of this complexity – so here’s 5 suggestions to keep you sane!
- Create a Simple Prototype. Don’t try to create the ‘bells and whistles’ version first. Start with just the basic features and build as you get to know what you need.
- Start With What Your Customers Require. Do your research and find out what the most important things are for your customers. Do those well, before adding anything else.
- Learn From Your Site. Great sites are ones that have learnt what works and what doesn’t along the way. Take notice of feedback, and improve the things people complain about.
- Choose the Tools You Need. If there’s a simple, high quality product that will give you what you need, favour it over products that give you ‘so much more’ that you don’t need.
- Don’t Be Blown Off Track By Trends. eCommerce is developing quickly. Keep abreast of these developments but don’t add new features unless they’re right for your customers.
Should You Outsource eCommerce Web Design?
Most businesses that are new, or fairly new to eCommerce choose to outsource it because they have no-one in-house with the expertise to manage the process.
When looking for a supplier you can trust, there are a number of key questions to ask:
- Have they got experience with companies like yours?
- Are they web developers, or web designers who are experienced in integrating existing software (Magento, WooCommerce)?
- Do the outsourced team speak fluent English?
- If the outsourced team is outside the UK, will time zones be an issue?
- Do they work on an hourly rate, or provide a fixed cost estimate?
- Will the team fix any bugs or fault in the system once installed?
Why Work With Outsource Your Marketing?
We’re a UK-based company which has grown a network of skilled web designers, graphic designers, and digital marketers over the years. Our web designers are experienced in the design and integration of existing eCommerce applications for small and medium sized businesses. Clients are allocated a designer and project manager who will work with them throughout the process. And we’re always available at the end of the phone if you need to talk to us.