Too Busy for Marketing? Discover How We Can Keep Your Phone Ringing
For the majority of electricians we speak to, managing customers leaves little room to master the marketing required to win new business consistently. You might dream of a system that brings in leads predictably, one you can adjust as your workload changes, but getting there when your reliant on your own efforts can be like working a second job. The challenge to get more electrical jobs when you need them is common in the trade, and there is a way to get your marketing sorted, effectively.
This is precisely why Outsource Your Marketing exists. With a solid 10 years working with electricians to create reliable marketing machines, we know your sector inside out. Our approach is based on our firsthand experience of what marketing activities genuinely generate jobs for electricians, and which ones are just a waste of your time and money.
Take a Look Inside Our Digital Marketing Process for Electricians
You’re looking for a marketing system that just works, bringing in a steady stream of jobs without you needing to constantly tinker with it. And that’s exactly what Outsource Your Marketing works to deliver. In the rest of the blog, we’ll take you through the steps we take to create a marketing machine for your electrical business.
The core components of our approach are based on a decade of successful campaigns for electricians, but we always personalise the specifics. Your business isn’t the same as any other, and your marketing plan shouldn’t be either.
Your Custom Electrical Marketing Machine – How it Works
Before we even think about which marketing tools we’ll be using, our first step in engineering your marketing machine is to thoroughly understand your electrical business. We’ll talk through your strengths, the services you want to push, and the specific clients you’re looking to target.
We’ll determine whether you’re aiming for rapid growth or a steady, manageable flow of local work. And once we know all this, we can design tailor a marketing strategy for you. Only then will we draw on components laid out below, in such a way that directly supports and delivers on your goals.
The Digital Marketing Components:
• Local Search Engine Optimisation – We fine-tune your online presence so when locals search for electrical services, your business is one of the first to appear in search. Good local SEO means more visibility, more website traffic from relevant customers, and more qualified job enquiries without paying for every click.
• PPC Campaigns – Pay-Per-Click ads are perfect for generating quick, targeted leads. We develop and manage PPC campaigns that put your services in front of customers actively searching for the services you offer – perfect for filling gaps in your schedule.
• Compelling Landing Pages – Each ad needs a dedicated landing page that speaks directly to the customer’s need. We design these pages to be highly persuasive, making it simple for potential clients to pick up the phone or click through to make an enquiry.
• Local Service Ads – With Local Service Ads, you get premium placement and the valuable Google Guarantee. We manage this process to connect you with serious customers actively looking to book with a reputable local electrician.
• Effective Website Design – Your website should work around the clock to attract and convert customers. We design electrician websites that are professional, easy for customers to use on any device, and structured to turn visitors into jobs.
• Smart Website Optimisation – The online world changes fast. We continuously monitor and refine your website’s technical health, content, and user experience to make sure it’s always high-performing and generating the best possible results for your business.
Outsource Your Marketing – Collaboration, Communication & Clear Results
Handing over your marketing to us doesn’t mean being left in the dark. Our entire approach is built on collaboration and clear communication. We start by developing your marketing strategy in consultation with you. Then, once it’s signed off, you’ll work with a project manager who will be your regular touchpoint. They’ll keep you fully informed of our activities.
You’ll get regular, transparent reports that clearly show what we’re spending, what we’re doing, and the direct impact it’s having on your enquiries and job bookings – so you always understand the value being delivered.
