Unleash Your Online Potential With Digital Marketing Services
Digital marketing is no longer optional. There are now so many ways to connect with customers online, that it’s become a top priority for brands large and small. If you’re feeling a bit overwhelmed by the choice, or uncertain where to begin, that’s what the useful guide to digital marketing is for. We look at a variety of digital resources that can help you to strengthen your brand, grow traffic to your site, and develop new leads.
Digital marketing is all about being in the right place, at the right time to offer the resources your customers are looking for. And there are lots of ways to achieve just that. In this guide to digital marketing we look at 5 popular approaches, all of which help you to target your audience successfully, provide the content they’re looking for, and introduce them to your brand.
What is Digital Marketing?
Digital marketing is the clever use of online platforms and tools, by business, to connect with target audiences, promote products or services, and achieve marketing goals. It employs digital channels, such as websites, social media, email, and search engines. Digital marketing uses technology and data to reach and engage their target audience, build brand awareness, generate leads, and talk to customers online.
Want to know more about using digital channels in your marketing strategy? Take a look at our article – What is a Good Marketing Strategy?
The Significance of Digital Marketing for Businesses
Digital marketing allows you to target your customers by gender, age, income level, job title and hobbies. If you’re not sure how to define your customers, Google and Facebook provide free tools that reveal the demographic breakdown of all the visitors to your page or website.
Your audience is potentially available to you every time they pick up their phone, or turn on their laptop, and you can engage with them via email, social media, or search pages. The job of digital marketers is to understand what your customers need at every stage of the buyers’ journey, so that you can provide the kind of content they want, when they want it.
Want to know more about customer mapping for targeted content? Take a look at our article – Mapping Customer Experience.
The Useful Guide to Digital Marketing
The term digital marketing covers a variety of types of digital marketing. Deciding which ones are right for your business depends on the customers you want to target and what their preferred channels are. A digital marketing strategy utilises a number of different channels to reach customers at every stage of their journey. In our guide to digital marketing, we look at the 5 most popular ones.
Table of Contents
- Content Marketing
- Search Engine Optimisation (SEO) Marketing
- Social Media Marketing
- Email Marketing
- Online Advertising
1. Content Marketing
Content is at the heart of digital marketing and it’s still the most popular way to reach, engage and form connections with your audience. The Semrush ‘State of Content Marketing Global Report’ finds that 60% of businesses will increase their content marketing budget this year in order to increase traffic to their website, enhance brand awareness, and grow more leads.
Whether it’s blogs, checklists, how-to videos, or case studies, your posts need to be regular, full of interesting information, and reliable. The aim is to get your target audience coming to you for tips, advice, expertise, and the latest industry trends.
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2. Search Engine Optimisation (SEO) Marketing
SEO marketing uses the major search engines like Google, Bing, and Yahoo as a way for businesses to reach customers. This approach focuses on achieving high rankings in the organic results pages. The aim is for your business to be in the top 5 results for searches related to your product or service.
To achieve this, your website needs to be optimised using SEO best practices. These are technical and on-page factors that help search engines understand and rank a website better, leading to increased organic traffic, visibility, and improved online presence. The ultimate goal is to drive valuable and sustainable long-term traffic to the website.
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3. Social Media Marketing
A staggering 6.16 billion people are now online, out of a global population of 8 billion. Remarkably, approximately 60% of the world’s population actively engages in social media platforms. This presents an incredible opportunity for businesses to tap into this vast audience through popular platforms such as Instagram, Facebook, TikTok, Twitter, and Pinterest, leveraging social media marketing strategies.
Nearly half of the people using social media report that they’re there to ‘find new ideas or inspiration’ and ‘research products and brands’. Social media channels are the place where customers can discover your brand, meet the people behind it, and hear from buyers who want to share their experience.
4. Email Marketing
Email remains a widely used and preferred channel for business communication, even among millennials. It offers the opportunity to send personalised messages to subscribers who have shown interest in your brand through website, blog, or social media subscriptions.
Email marketing enables segmentation of your audience, allowing personalised content and tailored promotions based on their purchase history. This fast and cost-effective approach helps nurture customer relationships, cater to individual preferences, and ultimately drive sales.
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5. Online Advertising
Paid advertising involves placing ads on relevant online platforms and paying for them. While it may seem daunting, it offers distinct advantages. Unlike organic promotion that takes time to show results, paid ads provide quick evaluation. For example, a promotion on Instagram provides instant feedback.
Ad platforms let you target specific demographics, ensuring your message reaches the right audience. Additionally, you can easily measure campaign success by tracking ad views, clicks, and conversions. There are no contracts, you have control over budget and can set parameters that align with your goals.
Outsourcing Digital Marketing
Right now, Outsource Your Marketing works with logistics companies, wealth managers, flooring specialists, building contractors, recruitment agencies, independent residential care providers, and health research companies. Every single one of them has the energy, enthusiasm, and creative ideas to sell their products. What they’re lacking is the time and resources to turn ideas into strategies. That’s where outsourced digital marketing come in.
“In our business it’s crucial to remain at the top of listings and rankings. With their SEO expertise, Outsource Your Marketing gave us everything we needed to climb very rapidly in online searches. They produce quality content and shoulder the burden of social media output, which is always one of those things that slips off the agenda for me! Highly recommended.”
– Mike Carter, London Tours Operator
Want to find out more about outsourcing digital marketing? Take a look at our resources: