Home Care Marketing Solutions

Home Care Marketing Solutions

Outsourcing Home Care Marketing Solutions

Demand for home care, also referred to as domiciliary care, is growing fast in the UK. Our ageing population means that there’s an increasing number of people who are either living with disabilities or long-term conditions, who need help with their daily activities. This growing demand has led to increased competition among providers and the need for a strategic approach to home care marketing.

Choosing the right home care marketing solutions can be difficult – especially as there are now so many options available. Outsource Your Marketing has created a guide packed with marketing tips to help you create an effective marketing strategy.

1. Who is Your Target Audience?

This is the crucial first step to effective marketing. The private home care market has a complex demographic to deal with. You’ll be marketing to two distinct groups:

  1. Senior Individuals and Care Seekers (65 and above). These are the people who need of care services. They may be thinking about options for their own care or seeking assistance on behalf of a loved one.
  2. Adult Children and Family Decision-Makers (40s and 50s). These are the adult children of potential care recipients. They play an important role in the decision-making process and are instrumental in selecting suitable care solutions for their ageing parents.

Learning about who you are targeting helps you to make clearer decisions about the kind of marketing materials you need and where you place them.

2. What Are Your Marketing Goals?

Before starting to create your marketing plan, take time to consider exactly what your goals are. Knowing what you want to achieve from marketing, helps you to make decisions about what’s included in your home care marketing plan, and gives you a way to assess whether you’ve succeeded upon completion.

Your goals may include:

  • Growing clients for a particular care service you offer.
  • Extending your geographic reach.
  • Targeting a particular location.
  • Whatever your goals, they will determine how your marketing strategy is developed.

3. Claim Your Google Business Profile

Claim Your Google Business Profile

If one of your goals is to acquire more clients in a specific area, or you’re wishing to extend your location reach, a Google Business Profile can really help. It’s absolutely free, and it’s your ticket to targeting a local audience. Here are a few of the benefits it offers:

1. Online Visibility. It increases your agency’s online presence. When people in the local area search for home care services on Google, you are more likely to appear at the top of the search results, making it easier for potential clients to find you.

2. Contact Information. The Google Business Profile displays your agency’s contact details in Google search. It’s a quick and convenient way for people seeking home care services to access your agency’s details.

3. Reviews. Clients can leave reviews on your Google Business Profile. Positive reviews can enhance the agency’s reputation and build trust among potential clients.

4. Map Integration. Google Business Profiles are linked to Google Maps. This allows potential clients to easily find your agency’s physical location and get directions.

5. Photos and Videos. You can showcase your services and staff by uploading photos and videos to your Google Business Profile.

6. SEO Benefits. Your home care agency is more likely to appear in local search results, increasing the chances of attracting potential clients who are actively seeking home care services.

4. Include Your Site in Local Directories

This is another marketing strategy to include if you’re looking for clients locally, or in a specific area.

Local online listings include sites like Yelp, Thomson Local, Foursquare, mapping services like Bing Maps, and social networks such as Facebook. Ensure that your agency details are exactly the same across each of these platforms as it establishes your agency’s online credibility and improves your local online visibility.

5. Encourage Happy Clients to Leave Reviews

Google will reward local businesses that successfully offer ‘in demand’ services by ensuring they get seen in the search engine results. So, someone in your local area who searches for ‘home care’ is more likely to see your agency before any others if you can prove that you offer an excellent service to clients.

The presence of positive reviews on your Google Business Profile can make all the difference. What clients have to say about your care services offers ‘social proof’ of the quality of agency. For Google, this is the evidence needed to achieve a top ranking.

The ripple effect of good reviews is tangible. Not only will positive reviews increase the number of searchers who see your home care agency online; they also persuade them in your favour when comparing you to your competitors.

6. Make Sure Your Website is SEO Optimised

Search engine optimisation (SEO) makes your website visible online. Google Business Profile and local citations are no use unless your website has been optimised for search. SEO optimisation ensures that your website ranks higher in search engine results, making it more likely for potential clients to discover the agency when searching for home care services.

Make Sure Your Website is SEO Optimised

This increased visibility establishes credibility and trust, crucial factors in the healthcare industry. An optimised website with relevant keywords, quality content, and a user-friendly structure not only improves search engine rankings but also enhances the overall user experience.

To find out more about SEO services, take a look at our detailed guide.

7. Use Social Media Marketing

Crafting a brand voice for your agency, growing your social media following and getting to know your audience, are all ways to engage potential clients. By developing conversations with followers, offering useful information they’ll be pleased to have, and developing a sustained relationship, you’re creating the voice that will sell your services.

Set yourself a schedule for posting and keep to it. Try out different types of post and track how well each one does in terms of ‘likes’, and other forms of engagement. Remember to keep your posts interactive – try quizzes, surveys, and competitions.

About Outsource Your Marketing

Outsource Your Marketing is a UK-based team of digital marketing experts. We currently work with home care agencies, healthcare providers, social care providers, GP locum agencies, healthcare recruiters and wellness trainers. It’s a pleasure and privilege to work with providers who demonstrate such passion to provide high quality care where it is needed.

If you need outsourced home care marketing solutions, call the Outsource Your Marketing team today on 01234 900203. Find out how we work, and what we can do for you.

Would you like Outsource Your Marketing to support your local SEO implementation? Call us today on 01234 900203.


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