How to Outsource Your Marketing

How to Outsource Your Marketing

Making Outsourced Marketing Work For Your Business

Every business knows how important marketing is to their growth and online visibility, but allocating the budget and resources to making it happen is often an ongoing battle. If this is a problem your business battles with, you may be wondering how to outsource your marketing. OYM are specialists in this area, so we’ve produced a short guide to successful outsourced marketing.


Is Outsourced Marketing the Right Solution?

Before we leap into discussing how to outsource your marketing, we should just consider whether it’s the best solution for you. Successful outsourced marketing begins with a clear decision, made after careful deliberation, that outsourcing is the best option for your business. How will you know?

Businesses start to outsource when they’ve outgrown their current marketing strategy, but they’re not sure where to go next. A good time to outsource your marketing is  when:

  • You want to launch a new product/service.
  • You’re looking to break ground with new markets.
  • Competitors are poaching your customers.
  • You are looking for growth and need to scale your marketing.

Knowing what it is you need your marketing to achieve, helps you to set clear, measurable goals with your chosen outsourced marketing provider.

Which Marketing Services to Outsource?

Tactical outsourcing involves bringing in freelance specialists to complete a task or run a campaign. Strategic outsourcing is about achieving a business goal with the help of marketing specialists. If the latter is the case for your business, here are 5 outsourcing services that will serve you well:

1. Outsourced Marketing Management

As you grow your business, introduce new products or take on the competition, you need a clear strategy that is built on accurate marketing data. Outsourced marketing management will provide you with the people who understand your sector, and will create a detailed analysis of your market in order to build a successful strategy. This includes:

  • Overview of your target audience or market.
  • A detailed competitor analysis.
  • Assessment of the threats and opportunities your market presents.
  • Creation of a detailed value proposition.
  • Tracking and analysis of marketing data.
  • Understanding of customer ‘pain points’.
  • Knowledge of the channels to target for your customers.

Once the data has been gathered and a strategy formulated around current business goals, a marketing project manager will create the infrastructure for delivery, and report frequently against agreed targets or goals.

2. Outsourced Website Design & Management

If you’re developing a new marketing strategy, you may need a new website to deliver it. And if you don’t have the skills in house for the task, outsource your website design, accompanied with a clear brief which is aligned to your current goals.

The task of a website is to be both your shop window – branding is important here – and your amplifier online. However stunning the design, customers need to know it exists and be able to find it. Your outsourced website design will need, therefore:

  • Responsiveness – your site looks great on mobiles and desktops.
  • Easy-to-use navigation, fast loading pages.
  • Search Engine Optimisation (SEO), which enables people to find your site online.
  • Custom features required by your sector, such as calculators, booking forms etc.
  • High-quality imagery and graphics.
  • Your site should be secure by design, and fully GDPR compliant.

Once your site is complete, you will need ongoing management to ensure that it’s updated regularly in order to remain secure, and that a fast response to any online threats is available.

3. Outsourced Content Creation

Most businesses that use content effectively, outsource content creators to produce their copy for them. These are skilled writers who will assume the ‘voice’ you need to sell to your customers, have knowledge of your sector, and use SEO to enrich your copy.

Google is content hungry. In order to rank well in search engines, it’s not enough to have a great website; you need a site that is constantly being refreshed. The use of SEO enhanced copy communicates with Google directly and makes your content easier to match with search queries.

4. Outsourced Social Media Management

To manage social media effectively you need to commit daily resources, requiring between 5-15 hours per week. A outsourced social media manager will bring detailed knowledge of the channels available, their appropriateness for the customers you’re targeting, and the kind of campaigns that work best on them.

Social media works best for business when there is a clear goal, aligned to the marketing strategy. Posts should work in an integrated manner with all other outputs (blogs, web copy, emails, PPC), and have measurable targets to meet.

Outsourced Social Media Management

5. Outsourced PPC Campaigns

If you’re introducing a new product, service or promotion you want to drive as many people as possible to your site to find out about it. Pay-Per-Click advertising is designed for exactly this purpose. When done well, it’s like turning on a tap to create an influx of visitors to your website. You can then turn off the tap when your goals have been reached.

A PPC campaign gives you the opportunity to define who sees your ads, which channels they’re displayed on, the geographical location you’re targeting, and what time they will appear. You pay only when someone clicks through, and they will be directed to your landing page.

Pay-Per-Click could be perfect as part of your marketing campaign and outsourcing a campaign manager ensures that you reap the benefit of their experience at every stage of the process.

How to Find the Right Outsourcing Agency

In a way, this is simple. Once you know what you need and expect from an outsourcing marketing agency, and you know what budget you are prepared to spend, you go through the options until you find the right one. Take your time, ask as many questions as you need to, and create a contract that clearly fulfils your requirements, including what is in scope and not in scope.


About Outsource Your Marketing

‘How to outsource your marketing’ comes down, in the end, to knowing what you want to do as a business, and what you need from a marketing agency to help you do it.

The Outsource Your Marketing team offers bespoke outsourced marketing solutions to businesses whatever size and stage they’re currently at. Our team of digital marketing specialists includes marketing strategists, project leaders, sector specialists, and experienced freelancers covering all the services you may require.


 Still have questions about how to outsource your marketing? Give us a call and we’ll be happy to help, if we can – 01234 900203

     

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