Wondering How to Post on LinkedIn?
LinkedIn’s a great platform for professionals looking for a new job, B2B businesses wanting to grow their network, or specialists wanting to join groups of like-minded people. What it’s not good at, though, is welcoming new users and making them feel part of the community. So if you’ve signed up, but feel like you don’t belong – that’s normal!
Anxieties around how to post on LinkedIn are normal too. It’s easy to feel overwhelmed by the sheer mass of professionals sharing on your feed. Everyone feels like they’re going to be judged and found to be wanting on LinkedIn – so don’t it it hold you back. In this blog, we provide a step-by-step guide on how to post, and we’ll also provide a few tips on what to post on LinkedIn.
Step-By-Step Guide to Posting
Any platform presents challenges when you start out, so we’ve made out guide pretty basic:
- Step 1. If you’re already signed up your starting point will be your ‘Home’ page that displays your feed. These posts are generated by people or pages you follow, pages you’ve liked, and any events you’ve attended.
- Step 2. If you’re on a phone, or iPad you’ll need to click ‘Share’ to create a post.
- Step 3. Let’s imagine you’re wanting to share an article. All you have to do is paste in the url and the article will appear. You can add a comment in the space above if you wish.
- Step 4. Click ‘post’ and your article will appear on the feeds of all your connections.
Yes, But What Should I Post on LinkedIn?
So now you know how to post on LinkedIn, the next question is ‘what should I write on LinkedIn?’. There’s a couple of ways to make this easier for yourself. Remember, LinkedIn is about work, so you want to be in conversation with people in the same sector as yourself. First, you can follow pages and people who are in your sector. Second, you can make use of ‘Groups’.
You’ll need to do a bit of research to find the groups that are best suited to your areas of expertise. You’ll also need to check out how active they are. Start out by typing your profession into the search box. You’ll get a drop down with a with the option to search ‘in groups’. Click on this and you’ll get a list of specialist groups.
Options for Posting on LinkedIn
People share all kinds of stuff on LinkedIn, from articles they’ve published on the platform to case studies, to industry-related articles, to popular news articles. It’s worth watching what people on your feed share to see what kind of post encourages engagement, likes or comments. Every sector’s different, so it’s worth checking out what’s popular amongst your peers on LinkedIn.
About Outsource Your Marketing
The Outsource Your Marketing team provides social media management for businesses. If you’d like to develop a direct relationship with customers using LinkedIn, Facebook, Instagram or Twitter, but you just don’t have the time or expertise available, we can help.