How to Use Facebook for Business
It’s a no-brainer isn’t it? Facebook offers businesses free exposure on what is currently the biggest social media network in the world. That means a potential audience of 2.45 billion people who use the platform to shop, interact, find services, engage with communities and find new ‘stuff’. Why wouldn’t you want to be a part of that?
However great the proposition – and it really is a good deal for businesses – there are resource implications that need to be factored in, though. The initial Facebook set-up only takes a couple of hours, but that’s not the whole investment. A successful Facebook business page needs ongoing time and energy to grow its followers, understand their needs, and keep them engaged.
A Step-by-Step Guide to Facebook for Business
If you’re considering setting up a Facebook page for your business it’s useful to know just what’s involved in the process. Once you know that you can decide whether to:
- Use in-house expertise to support the Facebook page
- Opt for outsourced expertise to set up and manage the page
- Use an alternative platform that requires less investment
Step One – Set up (Allow 1 hour)
This is the easy bit! If you have a personal Facebook profile you simply opt to create an additional business page, and populate it with information. You may need to create a banner for your page, or adapt your logo to fit the Facebook format. You can add a Contact Button to link visitors to your website, online shop, or appointment system.
Step Two – Apply SEO (Allow 2 hours)
If you want your Facebook page to attract visitors it’ll need to rank well with the major Search Engines. Organic SEO involves researching keywords that are used in online searches to find goods or services like yours. Using these keywords in online copy, titles and image alt text lets Google know what it is your business does, so they can position you accordingly.
Step Three – Set Up Facebook Ads (Allow 15 hours over the campaign period)
Placing Ads on your Facebook page is an optional step. Most businesses we deal with run ad campaigns if they have a promotion or sale. The most time-consuming part of managing an ad campaign is around setting up data tracking, analysing data, and making adjustments based on that analysis.
Step Four – Build a Following (Allow 3-4 hours initially)
Facebook followers don’t appear magically; they have to be worked for. It’s worth asking everybody in the business to share your page with their followers. Then it’s down to finding businesses to follow, who may follow you back. Join local Facebook groups and introduce yourself, or look for in special interest groups that share values, issues or customers.
Step Five – Create and Share Posts (Allow 4 hours per week)
There are volumes written about what to post and when to post it. It all comes down to knowing how your followers want to engage with your company. There’s always a learning curve as you discover what works and what doesn’t. A couple of posts per week are normally enough for business pages. Responses to comments or queries should be prompt, though, so the page will need daily management.
About Outsource Your Marketing
Outsource Your Marketing is a close-knit network of marketing specialists, and our aim is to provide tailored marketing for businesses. We can set up your Facebook business page, including styling, and offer ongoing management of ads and posting. Or our social media experts can help you with the set up process, or simply provide copy for posting.