How Voice Search is Transforming SEO

How Voice Search is Transforming SEO

How to Optimise for Voice Search, With Examples

Did you know that 52% of UK households now use voice assistants? If your business website isn’t optimised for voice search, it’s like hiding from half of your potential customers. Voice search is no longer something that will happen soon – it’s rapidly changing how people find businesses like yours. Forget keyword stuffing or endless blog posts – today’s SEO needs to speak the language of Siri, Alexa, and Google Assistant.


About Outsource Your Marketing

Outsource Your Marketing is an SEO Agency that specialises in creating personalised SEO for clients across a range of sectors. At Outsource Your Marketing, we’ve helped many businesses leverage the power of voice search to boost local visibility and attract new customers.

In this blog, we’ll break down the secrets of voice search SEO and show you how to adapt your content marketing strategy to capture those crucial voice queries. Let’s make sure your business doesn’t get left behind in the age of conversational search.

Voice Search and SEO

Voice Search and SEO

Data from Statista shows that in 2024 there will be more than 8 billion digital voice assistants in use. And as users increase, so will the ways in which digital assistants are used. Rather than simply asking Alexa the set an alarm or find a playlist, they’ll be searching research topics or finding the best Turkish restaurants nearby.

Optimising for voice search is something SEO companies are already doing; it’s a critical strategic step to maintain competitiveness. Read on to discover how voice search is transforming SEO, and what tactics you need to implement to appear for voice search queries.


Example of Copy Optimised for Voice Search

It’s always easier to understand how tactics work when you see them in action, so we’ve taken a chunk of copy, and then optimised it for voice search, so you can see the difference.

Copy Not Optimised for Voice Search:

“In the highly competitive eCommerce sector, standing out from the crowd is crucial for success. Local SEO is a powerful marketing strategy that can help you achieve this by boosting your visibility and targeting local shoppers.

Imagine your eCommerce site appearing among the top three search results when local customers search for products you sell. This longed-for spot not only enhances your online presence but also places your business directly in front of potential customers, dramatically increasing the likelihood of them clicking through and engaging with your brand.”

Here are the tactics you can apply to get it selected in a voice search:

Ask a question to engage voice searchers:

Want more customers for your online store? Try this and get found by local shoppers who are searching for your products right now!

Use natural language with long-tail keywords:

Local SEO is a secret weapon for online stores like yours. It helps you dominate searches like “best takeaway coffee near me” and “shop for fashion accessories nearby.”

Focus on user benefits and address their pain points:

Imagine skipping the crowded online marketplace and being seen by customers in your own city. Local SEO makes that happen, putting your store right at the top of local searches.

Use action verbs and clear calls to action:

Boost your local visibility today! Learn how local SEO can transform your online store and bring in more customers from your local area.

Voice Optimised Version:

“Want more customers for your online store? Try this and get found by local shoppers who are searching for your products right now! Local SEO is a secret weapon for online stores like yours. It helps you dominate searches like “best takeaway coffee near me” and “shop for fashion accessories nearby.

Imagine skipping the crowded online marketplace and being seen by customers in your own city. Local SEO makes that happen, putting your store right at the top of local searches. Boost your local visibility today! Learn how local SEO can transform your online store and bring in more customers from your local area.”

Summary

  • Ask a question at the beginning. This grabs the listener’s attention and encourages them to keep listening.
  • Use natural language. People use longer, more conversational phrases when speaking than when typing.
  • Target relevant long-tail keywords. These are the specific phrases people use when searching for local businesses.
  • Focus on benefits. Highlight how local SEO solves your audience’s problems.
  • Use action verbs and clear calls to action. Motivate listeners to learn more or take action.

Technical SEO for Voice Search

This is the process of optimising your website to make it more user and search engine friendly.

Improving your technical SEO not only enhances the user experience for your site, it can also impact your search engine ranking. A good ranking makes it more likely your site is chosen by digital assistants.

  • Mobile-first indexing. Google prioritises mobile versions of websites for indexing, so a responsive and user-friendly mobile website is essential.
  • Fast loading speed. Voice assistants prioritise instant answers, so optimise your site for speed on mobile devices.
  • Structured data. Use schema markup to clearly communicate the type of content and information on your pages, helping search engines understand your site for better voice search results.

What Are The Advantages of Voice Search Optimisation?

‘Hey Google, how can I connect with consumers in a smarter way?’

Voice search is changing the game. It’s not just searching anymore, it’s like having a conversation with your brand. Imagine asking questions, getting instant answers, and all this on the go. And that’s just the beginning! Soon, searching will guide you every step of the way, from browsing to buying.

Brands are getting ready for this hyper-personalised future. They’re learning everything about you, so they can talk to you directly, in just the right way. Text, voice, pictures – whatever works best for you. It’s a whole new world of connection, powered by voice search.


Would you like to talk to Outsource Your Marketing about optimising your site for voice search? Call us today on 01234 900203.

     

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