Blogging for Business – A Marketing Tool You Can’t Ignore
Is blogging worth it? There are 5.19 billion potential readers of your blog, connected to the internet right now which, if you’re a online business, is reason enough to give blogging some thought! A business blog drives traffic to your website, strengthens your business brand, promotes your products/ services, whilst also building authority and trust for your site.
This blog provides a detailed rationale of business blogging, by considering each of the benefits it offers. We’ll also consider whether it makes more sense for your business to blog in house or outsource your blogging to a marketing agency.
1. Blogging is a Powerful Inbound Marketing Tool
Most businesses we talk to at Outsource Your Marketing tell us they want more visitors to their website. That share of the search engine audience is something every business is fighting for, and smaller businesses can feel like it’s an uphill battle. So how can you grow your share of search engine traffic? There are two ways to go about it:
- Google Ads. Place an ad in Google, Facebook, or LinkedIn, wherever your customers are likely to hang out. A well-run ad campaign will grow traffic to your website fast, especially if you offer a promotion. You will pay a fee each time someone clicks on your ad.
- Business Blogging. Regular, SEO optimised blogs send out a signal to the search engines that your site is open for business and looking for customers. If your content demonstrates expertise, authoritativeness, and trustworthiness, you’ll start showing up in the search engines. Best of all, it doesn’t cost to post a blog!
2. Blog Content Can Be Repurposed
Blogs are like the superheroes of marketing—they’re not only highly effective but also incredibly eco-friendly. Once you’ve created a blog post, you can maximise its impact by repurposing it in several clever ways. Here are some savvy strategies to extract the utmost value from your blogs:
- Find New Homes for Your Content. Naturally, your website is the primary destination for your blogs. However, once your blog has proven its worth, consider spreading its wings to other online platforms. Look to places like Medium, HubSpot, and LinkedIn to reach broader audiences.
- Leverage the Power of Social Media. Blogging is all about sharing your expertise and the unique value your brand brings. Make sure your followers don’t miss out! Share enticing snippets, eye-catching graphics, or even the entire blog post on your social media platforms. Encourage your audience to share, comment, and engage, amplifying your reach.
- Fuel Your Sales Campaigns. Keep an eagle eye on your blog performance. Identify the blogs that generate the most traffic and resonate with your audience. These are the gems to incorporate into your sales campaigns. These blogs are relevant, addressing pain points, and providing crucial information that can help convert prospects into loyal customers.
By breathing new life into your blog content through these strategies, you’re not just conserving energy but also maximising the value and impact of your marketing efforts. Happy recycling!
3. Blogs Come With a Secret Marketing Weapon
Business blogging comes with a potent tool that separates the good from the great and has the power to transform an informative post into a lead generation machine. It’s called the Call-to-Action, or CTA for short. CTAs are the secret sauce that propels your blog beyond mere information-sharing; they’re your strategic gateway to turning curious readers into valuable leads for your business.
So, what exactly is a CTA? At its core, a CTA is a compelling invitation to your readers, enticing them to take a specific action. It’s the virtual handshake that bridges the gap between your insightful content and your business’s growth goals.
Now, here’s where the magic happens: CTAs often come in the form of irresistible offers. Picture this – you’re reading a blog post that provides valuable insights into a problem you’re facing. As you reach the end of the article, there it is: a CTA offering something valuable for free. It could be a carefully researched white paper, a visually captivating infographic, a comprehensive ebook, or a handy checklist tailored to your needs.
Why do these offers work so well? Because they’re well-judged, precisely meeting the needs and interests of your readers. When the offer aligns with the content they’ve just consumed, it’s a win-win situation. In exchange for this valuable resource, readers are often willing to provide their contact information. And just like that, a transformation occurs – they evolve from casual readers into bona fide leads.
This process isn’t just simple; it’s a game-changer for businesses. CTAs paired with well-crafted offers create a symbiotic relationship: readers gain access to valuable resources, while businesses gain valuable leads that can be nurtured into customers. So, as you embark on your blogging journey, remember behind every great business blog, there’s an even greater CTA waiting to work its magic.
4. Blog Content Gives Your Brand Authority
Ever wondered what makes certain blogs truly hit the mark with readers? The secret lies in their ability to provide answers to burning questions or make a compelling case for investing in a product or service. In the world of content marketing, this art of crafting blogs that not only attract but also engage online searchers is known as “establishing authority.” It may sound appetising, but what does it really mean for your business?
Here’s the scoop:
5. Backlinks – Your Key to Visibility and Authority
Inbound links (also known as backlinks) play an important part in how Google ranks your website on its search engine result pages (SERPs), considering them among the 200 factors that shape your online visibility. Many SEO experts argue that backlinks are one of the top 3 critical factors in search engine optimisation.
Yet, despite their significance, the journey to generating high-quality inbound links is no walk in the park. In fact, 41% of SEO experts confess that link building is the most challenging aspect of search optimisation.
So, why are backlinks so crucial, and how can they be harnessed effectively?
Imagine your blog posts as valuable assets not only to your potential customers but also to other companies that are seen as industry leaders. When your content resonates with these influential entities, it becomes easier to garner relevant links from them. These links are not just connections; they are digital endorsements that speak volumes.
When authoritative websites link to your content, it’s like receiving a vote of confidence or a recommendation from esteemed sources. This isn’t just a nod to your credibility; it’s also a signal to Google that your website is a trusted authority in your industry. It’s a powerful testament that boosts your online reputation.
But that’s not all. Backlinks also serve as building blocks for your domain authority, a crucial metric in the SEO game. As your domain authority grows, so does your overall discoverability in search engines. It’s like building a sturdy foundation that elevates your entire digital presence.
Business Blogging – In-House our Outsourced?
Deciding whether to write blogs in-house or outsource is a strategic choice for businesses. In-house writing allows for a deep understanding of your brand’s voice and immediate control over content. However, it can be resource-intensive, demanding time and expertise from your team.
On the other hand, outsourcing offers access to specialised skills and a broader range of perspectives. It can save time and streamline content production.
The key lies in finding the right balance – some blogs may benefit from the personal touch of in-house expertise, while outsourcing can handle topics requiring external insights. Ultimately, a mix of both can provide a well-rounded content strategy for business growth.
About Outsource Your Marketing
Outsource Your Marketing offers comprehensive marketing solutions that include creating regular, engaging blog content for your business. We excel in delivering SEO-optimised content to supercharge your website’s visibility, all while carefully building a content marketing strategy tailored to your unique needs.
Ready to harness the power of outsourced marketing expertise? Let’s embark on this journey together, enhancing your brand’s online presence and driving growth. Contact us today to get started – 01234 900203