Is Blogging Worth It?

Is Blogging Worth It?

The Surprising Truth About Business Blogs and Your Bottom Line

Is blogging worth it? At Outsource Your Marketing (OYM), we have a team of content marketing specialists with years of experience running successful blogs for businesses just like yours. We know firsthand the power that blogging wields — it’s a powerful tool that can transform your digital marketing strategy.

But let’s be real – you’re busy. You’re juggling a million things, and you’re probably wondering, “Is blogging worth it? Really?

The answer is still a resounding YES.

In fact, business blogging is such a valuable asset that it’s a top priority for over half of all marketers. And for good reason – a well-managed blog can drive traffic, generate leads, establish your expertise, and even directly boost sales.

In this guide, we’ll take a look at the benefits blogging can bring to your business, no matter your sector or size.


Why Your Business Needs a Blog

Wondering how to get more eyes on your website? Look no further than your own blog. Business blogging is a proven way to grow your website traffic, expand your digital footprint, and reach a wider audience of potential customers.

1. How Blogging Drives Traffic (and Why It Matters)

Think of your website as a city. Every blog post you create is like adding a new street, filled with independent shops and attractions. The more streets you have, the more people will want to explore your city – and the more likely they are to find something they love.

Here’s how it works:

  1. More Indexed Pages – Each blog post becomes a new page that search engines like Google can index. This means your website shows up in more search results for a wider range of keywords, attracting a broader audience.
  2. Targeted Keywords – By strategically using relevant keywords in your blog posts, you increase your chances of ranking higher in search engine results pages (SERPs) for specific terms that potential customers are searching for.
  3. Fresh Content – Search engines love fresh, updated content. Regularly publishing blog posts signals to Google that your site is active and relevant, boosting your overall SEO.
  4. Shareable Content – Well-written blog posts that offer valuable content are more likely to be shared on social media, expanding your reach even further and bringing in new visitors.
  5. Long-Tail Traffic – Blog posts can rank for long-tail keywords (longer, more specific phrases), attracting visitors who are further along in the buying journey and more likely to convert into customers.

Studies have shown that businesses that blog regularly receive 55% more website visitors than those that don’t. That’s a significant boost in potential leads and customers!

2. Your Blog – The Conversion Engine You Never Knew You Had

call to action

While great content draws readers in, it’s the strategic use of calls-to-action (CTAs) that transforms your blog into a lead-generating powerhouse. CTAs are the bridge between engagement and action, guiding your audience towards meaningful interactions with your business.

Think of CTAs as signposts along the reader’s journey, pointing them toward valuable next steps. A well-placed CTA isn’t just an ask – it’s an offer, a solution, an opportunity. It might be a free consultation, a product demo, a downloadable guide, or even a discount code.

By tailoring these offers to your readers’ specific needs and aligning them with your blog content, you create irresistible incentives for them to take that next step.

3. The Power of Blog-to-Social Content

Tired of scrambling for fresh, engaging content to post on social media? Your blog isn’t just a lead generator – it’s content that can be deployed across your social platforms. Repurposing your blog posts can save you time, boost your social engagement, and expand your reach to new audiences.

Here’s how your blog can fuel your social media strategy:

1. Bite-Sized Brilliance – Distil insights from your blog posts into short, attention-grabbing social media posts. Use a compelling quote, statistic, or question to capture interest and link back to the full article for more in-depth information.

2. Visual Storytelling – Transform blog data or takeaways into eye-catching infographics, quote graphics, or short videos. Visual content is highly shareable and can stop scrollers in their tracks.

3. Behind-the-Scenes – Share teasers or snippets from upcoming blog posts to build anticipation and drive traffic back to your website.

4. Repurpose and Recycle – Don’t let older blog posts gather dust! Refresh them with updated information or new visuals and share them again on social media to reach a wider audience.

Your blog isn’t just a standalone asset – it’s the engine that powers your entire content marketing ecosystem.

4. How Your Blog Becomes Your Digital Handshake

In a vast, and largely impersonal digital landscape, trust is the currency that fuels customer relationships. Your blog can provide a virtual handshake, offering a platform for authentic connection and establishing your credibility as an industry authority. By sharing valuable insights, expert advice, and transparent communication, you create a space where customers feel informed, valued, and understood.

How Your Blog Becomes Your Digital Handshake

Think of your business blog as an ongoing conversation with your audience. Each post is an opportunity to showcase your expertise, answer questions, address concerns, and share your company’s unique perspective. Over time, this consistent sharing of valuable content builds a sense of familiarity and trust. Customers begin to see you not just as a vendor, but as a reliable partner they can trust.


The In-House vs. Outsourced Blogging Dilemma

Deciding who should wield the keyboard for your business blog is an important strategic question. In-house blogging offers the undeniable advantage of a deep understanding of your brand’s unique voice and values. But it’s also resource-intensive, demanding valuable time and specialised skills.

Outsourcing, on the other hand, invites in specialised expertise and a different perspective. You gain access to professional writers who understand the nuances of SEO, content marketing, and audience engagement. This can save you time, streamline content production, and ensure a consistent flow of high-quality blog posts.

Ultimately, the best approach often lies in a blend of both. In-house expertise can shine when creating posts that require a deep dive into your company culture, product knowledge, or industry-specific insights. Meanwhile, outsourcing can be used for topics that demand external perspectives, specialised research, or a fresh take on broader industry trends.

It doesn’t need to be an either/or proposition. It’s about finding the right balance for your business, and the customers you want to attract.


Ready to transform your blog into a powerful growth engine for your business? Contact OYM today at 01234 900203 and let’s discuss how we can help you achieve your marketing goals.

     

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