Is Your Navigation Bar Doing a Good Job?

Is Your Navigation Bar Doing a Good Job?

Is Your Navigation Bar Creating Customer Friction?

Struggling to convert website visitors into loyal customers? It’s a common frustration, and your first thought may be to refresh content, add eye-catching visuals, or revamp offers. But before you do, ask yourself the question: Is your navigation bar doing a good job? Could it be the hidden cause of visitors leaving your site prematurely?

In our experience, the navigation bar is a frequently overlooked design element, yet it plays a vital role in visitor retention. If your navigation bar has become confusing or outdated, it creates obstacles in the customer journey. When faced with these obstacles, visitors are likely to abandon your site and seek a smoother experience elsewhere.

At Outsource Your Marketing, our skilled web design team has a deep understanding of how seemingly small elements can have a major impact on your website’s success. We frequently find that refining a website’s navigation is crucial for improving both search rankings and visitor engagement. After all, even the most compelling content won’t have its intended impact if visitors can’t easily find it.

That’s why we’ve put together 4 actionable tips to help you evaluate and optimise your website’s navigation bar. By making it truly user-friendly, you’ll create a smoother experience that encourages longer visits and greater customer satisfaction.

Let’s dive in!

1. Choose the Right Navigation Bar for Your Customers

Your website’s navigation bar plays a crucial role in how visitors interact with your content. The ideal type will depend on your website’s specific structure, the needs of your target audience, and the overall aesthetic you want to achieve.

Choose the Right Navigation Bar for Your Customers

Let’s explore some of the most common navigation bar options:

  • Standard Horizontal Navigation Bar. A classic choice with a simple list of your website’s main sections, usually placed across the top of the page.
  • Mega Menu – Often used by e-commerce sites, this expansive menu displays all categories and subcategories in a large panel – can be overwhelming!
  • Vertical Sidebar. Provides a clean look, expanding from the side to reveal menu options. It works well for sites with longer navigation labels.
  • Hamburger Menu. This space-saving option is denoted by a three-line icon. It’s ideal for mobile-first websites.
  • Hover-Based Dropdown Menu. Reveals additional options when the visitor hovers over a top-level menu item.
  • Scroll Menu. Great for one-page websites, this type automatically scrolls users to the relevant section on the page.
  • Footer Navigation. A supplementary menu at the bottom of your pages, offering additional links and maximising website space.

Important Note – When making your decision, consider the amount of content you need to organise, the desired level of visual complexity, and how your target audience typically interacts with websites.

Design for Every Device and Every User

2. Design for Every Device and Every User

In an online environment, it’s crucial that your website navigation bar functions equally well across all devices, from desktop computers to tablets and smartphones. This means paying careful attention to responsiveness and accessibility:

Mobile-First Menus:

  • Touch-friendly targets – Ensure menu items and buttons are large enough to be easily tapped with a finger, reducing frustration and errors.
  • Clear hierarchy – Simplify menus on smaller screens to focus on the most essential links. Consider using the hamburger menu for space efficiency.
  • Optimised dropdowns – If using dropdown menus, provide ample time for users to interact before the menus disappear.

Accessibility Considerations:

  • Keyboard navigation – Users with limited mobility should be able to navigate your menus using only a keyboard. Test using “tab” navigation to ensure a smooth experience. Web AIM has a useful guide to keyboard testing
  • Screen reader compatibility – Code your navigation bar so that screen readers can clearly announce menu items and their destinations.
  • Sufficient Contrast – Make sure there’s enough contrast between your menu’s text and background for users with visual impairments.

Remember – An inaccessible navigation bar creates barriers for a significant portion of your potential audience. Inclusive design benefits everyone and leads to a more positive website experience.

3. Keep It Simple and Intuitive

Your navigation bar isn’t the place to show off your extensive vocabulary or complex website structure. User-friendliness is key. Here’s how to ensure your menu is easy to understand and use:

Keep It Simple and Intuitive
  • Clear and Concise Labels – Use familiar words that directly describe the content visitors will find on each page. Avoid jargon, overly clever phrasing, or industry terms your audience may not understand.
  • Logical Structure – Organise your menu items in a way that makes sense to your customers. Group similar pages together and create a hierarchy that guides users from broad categories to more specific ones.
  • Shallow Depth – Aim for visitors to find what they need within one or two clicks. If your site requires a more complex structure, consider using mega menus or search functionality to aid discovery.

Remember – Your goal is to make it effortless for users to find what they’re looking for. A confusing navigation bar will only lead to frustration and a high bounce rate.

4. The Power of Consistency

A well-designed navigation bar isn’t just about individual elements – it’s about the overall consistency of your eCommerce website’s structure and style. This predictability helps users feel comfortable and in control as they explore your pages.

  • Avoid Confusion – Inconsistent navigation, where menus change unexpectedly or links are added haphazardly, creates a disorienting experience.
  • Build Trust – A consistent navigation structure reinforces the professionalism and organisation of your website, developing trust with your visitors.
  • Enhance Usability – When users learn how your navigation works on one page, that knowledge should also apply to other sections of your site.

Key Point – Consistency requires thoughtful decision-making. Resist the temptation to squeeze elements in that don’t fit logically within your navigation’s established hierarchy.

Frustrated with visitors leaving your website too quickly? Let’s optimise your navigation for a smoother user experience. Call Outsource Your Marketing on 01234 900203 for a free consultation.


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