Local SEO

Why is Local SEO so important to small businesses

Why is Local SEO Important to Businesses?

For many small businesses local customers are key to their ongoing growth. In fact, 46% of all Google searches are looking for information about local shops or companies. If you’re one of those businesses, you need to know about local SEO (Search Engine Optimisation). It helps you to focus your marketing effectively by ensuring you appear in search engine results, online directories, and map listings, which increases your chances of being found by local customers.

Local SEO plays a crucial role in increasing a business’s online visibility (whether they’re bricks-and-mortar or eCommerce) and driving targeted traffic from local customers. Through the use of local signals such as social media profiles, business website and local content, businesses can attract customers who are nearby and actively searching for their products or services.

In this article the Outsource Your Marketing team offers 6 tips to get your business up and running with local SEO.

What is Local SEO?

For local shops, or service providers (plumbers, electricians, decorators), being found is critical to business growth. Most new customers will find you by using a Google search on their phone. They’ll most likely type in a phrase like ‘plumbers near me’. When they get the results, they’ll see sponsored ads at the top of the page, followed by what’s called the Google 3-Pack. This comprises 3 featured local businesses under a local map. These are the businesses that most searchers are likely to choose.

What is Local SEO?

Local SEO optimises your business for local searches and helps your business to appear in the 3-Pack. The rewards are clear. You’ll see growth in the number of local customers who are looking for exactly the products or services you’re providing. And with the majority of local searches happening by phone, this is a business opportunity that you really shouldn’t miss.

6 Local SEO Tips

  1. Set Up a Google Business Profile
  2. Optimise Social Media
  3. Ensure Your Website Has a Local Focus
  4. Is Your Website Mobile-Friendly?
  5. Make Local Links a Priority
  6. Focus on Local Citations

1. Set Up a Google Business Profile

This is the foundation of local SEO, and you can set up your Google Business Profile for free. All businesses wanting to appear in the Google Map, and the featured 3-pack slot need to spend some time populating their profile. The information should be detailed, accurate and consistent across all your online channels, otherwise Google won’t give you a featured sidebar which appears when anyone searches for your business by name.

Once your profile is complete, there are a number of ways to optimise your profile for local SEO:

  • Reviews. Ask customers to leave you Google reviews.
  • Create Regular Snippets. You can use your profile to promote a local blog by posting snippets.
  • Updates. Keep your profile regularly updated with new products, changes to opening hours etc.

2. Optimise Social Media

Are you missing out on a Facebook business page? Take the opportunity to create one and connect with local customers. Engage with your community by participating in forums and promoting your business on pages dedicated to your town. By actively demonstrating your involvement, you can enhance your local business’s visibility.

Google values businesses that engage across various channels, not just through the Business Profile. Show Google your commitment to promoting your local business by diversifying your online presence and connecting with customers through different platforms.

3. Ensure Your Website Has a Local Focus

A website that ignores its local community, won’t get promoted in local searches. There are a number of steps you can take to let Google know that you’re a local businesses reaching out to a specific audience.

Create dedicated local landing pages that showcase the geographical areas you serve, enhancing relevance for local searches. Write local blog posts with titles and headings making reference to your location and focusing on location-based content to attract local audiences. By using local SEO in your web design, you can improve your website’s visibility in local search results, attract targeted traffic, and boost your local business’s online presence.

Is Your Website Mobile-Friendly?

4. Is Your Website Mobile-Friendly?

Most of your local customers will use a mobile to check out your reviews, find out more from your website, or look for contact information. It pays to be sure, therefore, that your website is mobile-friendly.

A website is mobile-friendly if it offers a great experience for users accessing it on their phone or tablet. This means that the website’s layout, content, and functionality adapt seamlessly to smaller screens, touch-based navigation, and varying orientations. A mobile-friendly website prioritises responsiveness, fast loading times, and easy navigation to accommodate the on-the-go browsing habits of mobile users.

5. Make Local Links a Priority

Google recognises the value of your business locally through online indicators like the popularity of your website among local users and organisations. To establish a strong connection, focus on generating local community links to your business website. Encourage local organisations, influencers, and customers to link to your site from their platforms.

Another way to engage in local marketing is by participating in local events, supporting local causes, and collaborating with other businesses. By building these connections, you can increase website visits and demonstrate to Google the genuine interest and support your business receives from the local community.

6. Focus on Local Citations

Citations are online references relating to businesses, made up of the business name, address, and phone number. Generally, citations refer to a collection of business listings spread across a number of websites. Most citations are located in online business directories such as:

  • Yelp
  • Bing
  • Foursquare
  • Here
  • Facebook
  • Yell

The majority of citation sites provide fields for name, address, and phone number, but many platforms also enable businesses to include additional details about their services.

Need Help With Your Local SEO?

Outsource Your Marketing exists to help hard-pressed businesses grow. No time to spend on local SEO? We’ll do it for you. Our team is made up of digital marketing specialists who are ready to hit the ground running on your behalf.

We already work with a number of local businesses that have seen increased traffic to their website, a growth in customers visiting in person, improved search engine rankings and – most important – more sales.

Would you like local SEO to help with your business growth? Call Outsource Your Marketing today to find out how we can help – 01234 900203


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