Online Marketing for Builders

A Scalable Marketing Plan for Your Building Business

You know your clients, you know a quality extension from a shoddy one, and you know what your marketing needs to do. But trying to manage work as well as finding the time to update social media, add images, and chase testimonials can quickly start to feel like a step too far at the end of the day. You know what that means – leads may slip through the net simply because you don’t enough hours in the day.

Which is exactly the problem Outsource Your Marketing exists to solve. For 10 years, we’ve been working continuously with trades professionals, as their marketing partner. This blog is about demonstrating how outsourcing online marketing for builders can create momentum for your business and ensure that it’s you that gets seen wherever your next client is looking online.

How We Fill Your Lead Pipeline

Let’s take as an example a potential client who’s just secured planning permission for a two-storey extension. Now they’re looking for a reliable builder. They start by searching on Google. The job of Outsource Your Marketing is to make sure that they find you.

We start with by ensuring that when they type, or say, “best builder for extensions in [Your Area],” your name is the one that comes up. This hasn’t got anything to do with luck. It’s about using local SEO and a website that gives Google what it needs to rank well.

So, they click through to your website. What they’re looking for at this stage is confidence front and centre. We develop project stories that take them through the services you offer. We showcase your finished work with images and include testimonials as social proof. Most important (for Google) we answer their questions before they even have to ask them. Here’s how that looks in action.

Case Study – Turning a Website into a Lead Generation Machine

A Bedford-based building firm had a website that wasn’t converting. We redesigned their project pages to tell a story for each build, including ‘before and after’ shots and client reviews. We also added clear calls-to-action.

• The result – Their website enquiry rate tripled, and they reported that new clients were “already sold” on their quality before the first meeting.

This creates a clear path from initial search, through website search, to conversion, building trust at every step.

“Will This Work For Me?” – Answering Your Questions

You’re probably approaching outsourcing your marketing with a dose of healthy scepticism. In which case you’ll be wondering: How will you know my business? Will I lose control over what goes public? Is this just going to take up more of my time?” These are precisely the questions you need to be asking, and we will respond to them honestly.

We know how important it is that you keep control; authenticity is a major aim for us. To achieve this, we work on a simple approval basis. We’ll agree on a marketing plan together, and you see the central pieces of work before they’re published. We don’t spring surprises on our clients.

Our outsourcing is designed for people who are too busy to do it themselves. We appreciate, therefore, that you don’t have hours to spare for us and we respect that. A quick call while you’re driving between sites, a few photos of a finished job sent over on WhatsApp—that’s usually all we need from you. We do the rest.

Call Tina or Garry for an Informal Chat on 01727 20649492