Should I Outsource Digital Marketing?
In the first few years of running a new business you tend to do everything yourself. Then, as the business starts to grow a question you’ll find yourself asking again and again is ‘Should we be doing this ourselves, or outsourcing?”. By outsourcing, you can relieve yourself of all the stuff that you’re not properly qualified to do. When you have senior members of the team pulling out their hair over posting to Instagram, it’s a clear sign you need to reallocate your resources.
To Outsource or Not to Outsource – Digital Marketing
If you decide to outsource digital marketing, you will use a third party to provide online marketing and create original content in order to promote and grow your business. They may be running a pay-per-click campaign, writing blogs, managing your social media accounts, or using SEO to grow your ranking in the search engines.
Outsourcing agencies work with a team of specialists who are able to hit the ground running and achieve goal-driven results on your behalf. If your business is lacking digital marketing skills, or you need all your available resources to run the business, outsourcing digital marketing makes sense. The work you need doing will get done fast and efficiently, and you’ll receive regular reporting.
How Do I Find the Right Partner?
If you find the right partner, you’ll not only free up the time you’ve been devoting to digital marketing; you’ll also free up the budget you’d have to allocate to recruitment and training of a new member of staff. But how can you be sure to find an outsourcing partner that won’t be a nightmare to manage? We have 4 questions that you can put to your outsourcing agency to help you to make your decision:
1. How Do You Define Digital Marketing Success?
Beware the agency that starts talks about strengthening your brand without indicating how a stronger brand might be measured. You need to hear that campaigns will be goal-driven, that metrics will be tracked and benchmarks set for what success looks like.
2. Tell Me How the First 3 Months Look?
This is a test of whether existing systems and procedures are in place. There should be a standard on-boarding process, and clear operational structures around communications, billing, and reporting.
3. How Soon Do I See Results?
This should elicit a clear, detailed response that demonstrates a clear understanding of how different types of digital marketing work. Don’t trust blanket assertions; look for evidence of how goals will be tracked and the frequency of reports.
4. Give Me An Example of a Campaign You’d Run For Me
An experienced and established agency will have plenty of examples to draw on either in your sector, or closely related to it. An inability to offer a detailed example could mean that a good deal of the digital marketing work is outsourced, adding vulnerability into the mix.
In the end, you want to know that you will get a good return as a result of your decision to outsource digital marketing. If you have any doubts about an agency’s ability to do the work better, more efficiently, and with greater expertise than you yourself could – then you shouldn’t be thinking of working with them.
About Outsource Your Marketing
We’re a full-service digital marketing agency offering a solid success rate for clients. Our team of digital marketers have experience across a range of sectors from wealth management to healthcare to logistics and fulfilment. Want to ask us a few questions? We’d be delighted to show you how we work.