The Secret Weapon 42% of UK Businesses Are Using
Whether you’ve been doing it for 6 months or 6 years, keeping a business blog updated is tough. You’re juggling a million things, deadlines are looming, and finding the time (and mental energy) to write engaging content can feel like one step too far. You may even be questioning if blogging is worth the effort at all.
But before you hit delete on your blog page, consider this – what if there was a way to get all the benefits of a high-quality blog without the hassle of writing it yourself?
It turns out, there is. A recent survey revealed that 42% of companies in the UK are now outsourcing their marketing, including outsourcing blog writing. Why? Because it solves a major pain point for businesses like yours. Finding qualified marketing professionals is difficult, resources are tight, and sometimes you just need to call in some expert support.
Which is why it’s worth knowing about Outsource Your Marketing. We’re a content marketing agency that’s been helping businesses create readable, high-ranking blogs for the past decade. We understand the challenges businesses face when it comes to ongoing marketing, and we can take the weight of blog writing off your shoulders.
This blog post will explore why outsourcing your blog writing could be the smartest marketing move you make this year. We’ll dive into the benefits, bust some common myths, and show you how to get started.
Why Outsource Your Blog Writing? Considering the Benefits and Concerns
Outsourcing your blog writing can be a game-changer for your business. Here’s why:
1. Free Up Your Time and Resources
Add up all the time you currently spend on your blog. Thinking up topics, doing your research, writing, editing, formatting, finding images… the list goes on and on. By outsourcing, you reclaim those lost hours and can spend them running your business instead. Plus, there’s no need to recruit or train content creators; they arrive ready to hit the ground running.
2. Access Expert Writers
You get access to professional writers with years of experience crafting engaging, SEO-friendly content. They know the importance of capturing your brand voice, targeting your ideal audience, and producing results. More important – they how to do it!
3. Boost Your Content Quality
Professional blog writers bring a fresh perspective and a keen eye for detail. They can actually improve your content quality, ensuring it’s well-written, informative, and engaging. This, in partnership with your expertise, leads to a better reader experience, more traffic to your website, and ultimately, more leads for you to convert.
4. Improve Your SEO
Experienced copy writers understand what they’re doing with SEO. They can incorporate relevant keywords without it being awkward or obvious, optimise your content for search engines, and help your blogs to rank better. This increased visibility translates to a growing readership and strengthened brand awareness.
5. Maintain Consistency
Consistency is one of the ingredients of a successful blog. But with all the demands of running a business, it can be difficult to stick to a content schedule. Outsourcing ensures a steady stream of high-quality blog posts, keeping your audience connected with your brand and your website fresh.
But what about the drawbacks?
You might be thinking:
- “Won’t it be expensive?” – Not necessarily. Outsourcing can be surprisingly cost-effective once you factor in the time and resources you save.
- “Will an outsourced blogger understand my brand?” A good content marketing agency will take the time to learn your business inside and out, so your blog content reflects your unique voice and values.
- “Will I lose control over my content?” No, not at all. You’ll have full input into the topics, style, and direction of your blog. Outsourcing could be described as a collaboration, where you provide the vision, and the blogger brings it to life.
Ultimately, outsourcing your blog writing is an investment in your business’s growth. It’s a way to enhance your content marketing strategy, attract new customers, and achieve your business goals.
Building a Successful Collaboration – Outsourcing Blog Writing Effectively
Whether you entrust your blog writing to a freelance copywriter or an agency, nurturing a strong professional relationship is key to getting the most out of outsourcing. Here’s how to set up a successful collaboration:
1. Initial Collaboration and Feedback
Invest in an initial “learning period” where someone from your team works closely with your outsourced writer. This allows them to grasp your desired style, tone, and brand voice. Openly provide feedback and request revisions; this honest communication helps writers understand your expectations and refine their approach. Remember, professional copywriters will learn and adapt quickly.
2. Transparency and Open Communication Around Timeframes
Acknowledge that writing time may be slower initially. Talk openly about deadlines and discuss any bottlenecks causing delays. Offer proactive support by providing clear briefs, relevant materials, and timely feedback.
To set realistic expectations, ask your blog writer for a clear estimate of the time required to write each blog post. Work out a sustainable content calendar that outlines how many blog posts they can realistically deliver each week or month. This ensures a consistent flow of content without compromising on quality.
3. Data-Driven Monitoring and Continuous Improvement
Regularly analyse the performance of your outsourced blog writing, whether you do it yourself or rely on your outsourcing agency. Monitor key metrics like traffic, engagement, and conversions. Discuss these reports with your writer monthly and work together to identify areas for improvement and potential strategy adjustments.
4. Open Communication & Addressing Difficulties
If the partnership isn’t delivering the desired results, be honest and proactive. Openly address your concerns and discuss potential solutions. Remember, sometimes a clear discussion can resolve issues and revitalise the collaboration. If, after honest attempts, the partnership isn’t working, ending it professionally may be the best course of action.
