Outsourcing Company Website
There’s two ways to approaching outsourced web design: hands on, and hands off. Outsource Your Marketing takes the ‘hands on’ approach. And there’s a reason for that; a lot of our work involves ‘mending’ sites that have been produced in a ‘hands off’ situation. We’d rather get it right from the offset, and save clients money by working with them to get exactly what they need for their business.
Our web designers have worked with a variety of clients in their time. This means that they’re as comfortable working with a company creating its first website as they are with a corporate client. At Outsource Your Marketing we’ve created websites for odour consultants, drain clearance specialists, estate agents, restaurants and mortgage brokers.
The Outsource Your Marketing Approach to Web Design
We know that some clients will want to work closely with a web designer and others don’t. We’re happy to accommodate either but, crucially, we give you the choice. Each of our web designers employs a 5 stage approach which lead to a completed website and there’s an option to collaborate at every stage.
Stage 1 – Getting to Know Your Business
Our web designers create unique websites, because every business in unique. Each one uses WordPress technology but, beyond that, it is designed in response to an understanding of what your business does and why. That’s why they’ll always try to schedule in a face-to-face meeting, or skype call, because hearing people talk about what they do provides a clear understanding of your brand.
Stage 2 – Understanding Your Customers
Research begins with how your customers behave by studying their behaviour online. Once our designers have a clear idea of their journey – from search terms, through to buying decisions, through to purchase – they begin to create your site’s navigation, or user experience. This clarifies the structure and content strategy which is then presented for clients’ feedback.
Stage 3 – Designing the Website
The home page is always designed first to demonstrate how branding, navigation and content ideas translate into digital reality. Our designers will spend quite a bit of time talking to clients at this stage because it’s really important that they feel comfortable with what they’re seeing. Sometimes a design is signed off immediately; sometimes it takes much longer – our designers commit to getting it right.
Stage 4 – Completing the Design
Once the home page design is agreed the rest of the site is developed to align closely with it. Every design produced will have responsiveness ‘hard baked’ into it. This means that it will look and function equally well, and load equally fast, on any device from mobile through to desktop.
Stage 5 – Testing and Launch
Outsource Your Marketing designers will never hand over a website that hasn’t been carefully tested for all the functions your require. Our quality checking includes every link, every operation, every feature included in the design. When our designers hand a website over to a client it is guaranteed to provide a robust and sustained high quality experience for their visitors.
About Outsource Your Marketing
We pride ourselves on offering our business clients a comprehensive service when it comes to marketing their product. Our network of trusted associates has grown with us, and they offer a great range of digital and graphic skills and experience, across a variety of sectors. If you’re looking for a web designer you can trust, or you need to develop an effective online marketing strategy, we can provide you with the professionals to get the job done.