Boosting Business Efficiency With an Outsourced Web Design
There’s two ways to approach outsourcing company website design: hands on, and hands off. Outsource Your Marketing takes the ‘hands on’ approach. And there’s a good reason for that; a lot of our work involves ‘mending’ sites that have been produced in a ‘hands off’ situation. We’d rather get it right from the start and save our clients money by working with closely them to get exactly what they need for their business website.
Outsource Your Marketing web designers have worked with a variety of clients in their time. This means that they’re as comfortable working with a company creating its first website as they are with a corporate client. At Outsource Your Marketing we’ve created websites for odour consultants, drain clearance specialists, estate agents, restaurants, and mortgage brokers.
What is Outsourcing?
An outsourcing company is generally defined as a third-party organisation that provides services or solutions to another company, often remotely. In the context of OYM, we are a digital agency that specialises in creating, hosting and maintaining websites for other businesses. We have a team of UK-based developers, designers, and project managers who work together to deliver a website that meets our clients’ needs.
What Are The Advantages and Disadvantages of Outsourcing?
Let’s start with the advantages. If your business needs a new website design, but doesn’t have the in-house resources to manage it, outsourcing company website design to an agency is a good option. Most company web designs are outsourced for this reason. It frees up your team to focus on what they do best, whilst knowing that web designers, content creators and project managers are ensuring a bespoke site tailored your business.
Now the disadvantages. If you get the wrong outsourcing agency, you could end up losing some control over the design and content of your site. Good communications and an experienced project manager are key to maintaining an open and managed dialogue between both parties. If your web designer is located abroad, there may also be issues around time zones, and clear communication.
The Outsource Your Marketing Approach to Web Design
We know that some clients will want to work closely with a web designer and others don’t. We’re happy to accommodate either but, crucially, we give you the choice. Each of our web designers employs a 5-stage approach which leads to a completed website and there’s an option to collaborate at every stage.
Outsourcing company website design should result in a bespoke site that is optimised for SEO and mobile use, and with web pages that load within 2 seconds. Without these optimisations, your website would be extremely difficult to find in Google. An SEO optimised, responsive website is search engine friendly, ranks for organic traffic, and can be located by searchers typing in sector-specific keywords around your products/services.
Stage 1 – Getting to Know Your Business
OYM web designers create unique websites, because every business in unique. Each web design is created in response to a detailed understanding of what your business does and the goals that the website needs to work towards. That’s why they’ll always try to schedule in-person or online call, because hearing people talk about what they do provides a clearer understanding of your brand.
Stage 2 – Understanding Your Customers
Research begins with how your customers behave by studying their behaviour online. Once our designers have a clear idea of their journey – from initial search terms, through buying decisions, to purchase – they begin to create your site’s navigation, and user experience. Understanding customer intent for your business, helps us to determine the site architecture and content strategy. Our findings are presented for clients’ feedback.
Stage 3 – Designing the Website
When outsourcing company website design, the home page is always designed first to demonstrate how branding, navigation and content ideas translate into digital reality. OYM designers spend quite a good deal of time talking to clients at this stage because it’s really important that they feel comfortable with what they’re seeing. Sometimes a design is signed off immediately; sometimes it takes much longer – our designers commit to getting it right.
Stage 4 – Completing the Design
Once the home page design is agreed the rest of the site is developed to align closely with it. Every design produced will have responsiveness ‘hard baked’ into it. This means that it will look and function equally well, and load equally fast, on any device from mobile through to desktop.
Stage 5 – Testing and Launch
Outsource Your Marketing designers will never hand over a website that hasn’t been carefully tested for all the functions you require. Testing is an essential part of the web design process, ensuring the delivery of a high-quality, high-performance website. Different types of testing are employed to ensure a smooth functioning, user-friendly experience, and consistency across devices and browsers.
In addition to functionality and usability, web designers also review content alignment, typography, and visual consistency, contributing to a visually appealing and cohesive design.
About Outsource Your Marketing
We pride ourselves on offering our business clients a full-service web design process. Our network of trusted associates has grown with us, and they offer a great range of digital skills and experience, across a variety of sectors. If you’re thinking about outsourcing company website design, looking for a web designer you can trust, or you need to develop an effective online marketing strategy, we can provide you with the professionals to get the job done.
