5 Reasons Why Outsourcing Graphic Design Works for Business
We know that the internet is our first port of call when we want to find a product, or company – but does that mean that print marketing is defunct? “Certainly not!”, is the answer we hear from businesses. Whilst the internet performs searches brilliantly, there’s a load of other stuff that print does better.
- Business cards are great ways to stay in someone’s memory
- Print brochures provide a tactile experience of brand
- Bespoke mailers make invites and promotions an event
- Carefully designed stationery personalises communication
But is it worth investing in a graphic designer, when there are so many other calls on your budget?
Here are 6 reasons why it is – and why it won’t cost you as much as you think!!
1. Outsourcing Graphic Design Saves You Money
It’s certainly cheaper than hiring in a full-time graphic designer, but that’s not our argument. An outsourced graphic design professional will bring in, as part of the package, an understanding of how to design to your brief and your budget, without compromising on quality. They’ll also be part of a network of print specialists who’ll offer great rates on your promotional material.
2. A New Perspective on Your Business
Having the eyes of a graphic designer on your business is invaluable, because they don’t work with your product day after day. They’ll have experience of your sector, and be able to position your brand effectively. An outsourced graphic designer doesn’t just work to a brief; they can also help you to generate ideas, and open up new directions for your visual representation.
3. On-Call Graphic Design
Once businesses start to work with a graphic designer, and see the results they can achieve, they tend to want more of the same. The great news is that outsourcing allows you to have a designer you can trust, on call. You don’t pay them when they’re not working, which means that you can budget in the work when you need it.
4. Free-Up Your In-House Team
Many of our clients start outsourcing graphic design after months or years of attempting to manage it in-house. It’s only once the pressure is off that you’re able to evaluate the hours spent on discussions, feedback and learning to use software in order to achieve results. Getting that time back allows the team to concentrate on what they’re specialists at.
5. Outsourced Graphic Designers are Professionals
The outsourcing sector is highly competitive, which means that designers working within it are at the top of their game. They offer cutting edge creative solutions, work to the briefs they’re given, and always bring the work in on the deadline. Your design work is guaranteed to be on trend for your sector, and consistently high quality.
About Outsource Your Marketing
We work with marketing specialists who have specialist knowledge of a range of commercial sectors. Our outsourced graphic design team has created brochures, logos, letter headings, business cards, leaflets and banners for clients in automotive, construction and development, property, financial, electrical contracting, shop fitting and retail, plumbing and household, age verification software and aircraft design.