Outsourcing Pay-Per-Click Campaign Management

Looking for Goal-Driven PPC Management That Ensures an Excellent ROI?
We’ll Sort It For You.

OUTSOURCED PPC MARKETING

Campaign Creation Our sector specialists will craft a campaign that’s tailored to your brand, your product, and your target audience.

Ad Design & Copy OYM digital experts research keywords, create impactful designs, and select the channels that reach your customers.

Managing Your Budget No matter the size of your budget, your PPC campaign manager will ensure the best return on your investment.

Testing Your PPC Ads We carry out A/B testing on all our PPC ads in order to find the ‘sweet spot’ for your campaign.

Campaign Monitoring Once the campaign is up and running your ad will be regularly monitored and tweaked for optimum results.

Reporting Outsourcing PPC campaign management starts with your goals. We report back regularly with evidence of the success we achieve.

Looking for outsourced paid campaigns that work for your business? OYM has the expertise to help – Call 01234 900203 today.

What is Pay-Per-Click Advertising?

PPC is the fastest way for businesses to get in front of customers. Paid ads are designed to target online shoppers who are searching for products like yours. Your ad helps them to find what they’re looking for. And you pay when they click through to your site.


How does outsourcing pay-per-click campaigns work?

Your PPC campaign manager will take time to learn about your business, your customers, your budget, and your goals. They’ll advise on budget and project manage the set up for your ads. You’ll get updates throughout the campaign.


What if my PPC isn’t producing results?

Our solid success rate makes this unlikely as we carefully select all the components of our campaigns, based on years of experience. Once your campaign’s running, we monitor it, carry out A/B testing, and tweak where necessary.

Pay Per Click

Outsourcing your Pay-Per-Click Campaigns gives you PPC experts who work fast and efficiently on your behalf. For instant paid search expertise – call 01234 900203.

ADD VALUE TO YOUR BUSINESS

Could Your Business Benefit From Outsourcing Pay-Per-Click Management?

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

– Peter Drucker

PPC customers are 50% more likely to buy

PPC Ads are targeted at people who are actively searching for products like yours. Your AD simply makes their search easier. Lunio

75% of users click on ads to find info

With so many calls on our attention as we browse, Ads play an increasingly important role in guiding consumers to what they want. TrueList

Paid ads can increase brand awareness by 80%

Research shows that even if browsers don’t click on a paid Ad, they’re awareness of the brand is increased by encountering it. techjury

Around 65% of users click on ads to buy

Over half of consumers asked said that they clicked on ads when they were looking to buy an item there and then. Hootsuite

Looking for a simple and effective way to draw attention to a product or promotion?

Outsourcing pay-per-click campaigns offers an excellent ROI for your business. And the process is professionally project managed from start to finish.

Pay-Per-Click (Google AdWords) FAQs

How Does Google AdWords (PPC) Work?

Google Ads are displayed as people are searching online for the products or services you sell. They are powered by smart technology which gets your ad in front of searchers as they are ready to buy.

      • • Advertisers can choose specific goals for their ad, like driving traffic to their website, or calling your business.
      • • You choose the geographic region where you would like your ad to be displayed. This may be a tight radius in your local area, or a broader reach such as a city, county, or national boundary.
      • • Your ad is given an eye-catching design, SEO rich content is created, and your monthly budget cap is set.

Once Google approves your ad it will appear to users in your geographical area who are searching for products or services like yours. You only pay when searchers engage by clicking the ad or calling your number.

What Kinds of Google Ads Are There?

There are 3 types of ad to choose from:

  1. Display Network Ads. These are image-based ads that appear on apps or websites that are visited by your customers.
  2. Search Network Ads. These ads are primarily text-based and appear on Google Search pages when someone is looking for a product or service like yours.
  3. Video Ads. These are short video ads (6 or 15 seconds) that appear prior to, or during YouTube videos.

How Much Do Google Ads Cost?

The cost of your ad campaign is ring-fenced by your monthly budget settings. You pay only when a searcher engages with your ad, either to call you or click through to your site. You’re not required to make a minimum spend and there’s no contract – so you’re in control of the amount you spend and the length of your campaign.

Are Google AdWords the Same as SEO?

No, they both use Google but in different ways:

  • Search Engine Optimisation (SEO) is about making your website ‘Google Friendly’ in order that it will appear more often in search results and gain a higher ranking. It’s an organic marketing tool and Google doesn’t charge for it, but it takes a while to achieve good results.
  • Google AdWords is a much faster way to drive targeted traffic to your website. It’s quick to set up and generates traffic more quickly than SEO (generally). You pay for AdWords when people click on your ad, or call your number.

Can Anyone Run a Google AdWords (PPC) Campaign?

In principle, yes. But we would always recommend outsourcing your pay-per-click campaigns. Running your own campaign, without experience or knowledge of the platform can be very costly, without yielding a successful result. OYM PPC campaign managers are goal-driven and seek to return a profit on your initial investment.

Why Do AdWords Campaigns Need to be Managed?

A managed AdWords campaign makes them do their job better as time goes by. SEO keywords are monitored, ads are paused and adjusted if they’re not generating the right kind of traffic, the budget is tweaked if necessary.

Outsourced pay-per-click campaign management delivers optimum results for clients because our experienced PPC team respond and adapt to online conditions as they emerge.

What Are Google Shopping Ads?

Shopping ads, also known as product listing ads (PLAs), are the highly visual ads that you see at the top of the Google search results page. They’re also found on the Shopping tab, in apps, price comparison services, YouTube, and on search partner websites.

Instead of SEO keywords, Google Shopping ads use the product data you enter into your Merchant Centre feed to display your ads in relevant searches. The ads use pictures of the product plus a title, price, shop name and description.

Shopping ad campaigns are powered by two platforms: Google Merchant Centre and Google Ads. You set up a Google Merchant Centre account, then you use your Google Ads account to choose the kind of campaign you want, set your PPC budget, and manage your campaign.

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