Professional PPC Management Resulting in Successful Campaigns

PPC Agency Luton

Are you repeatedly disappointed by your PPC results?
We have a team of PPC specialists that promises focused attention and goal-driven success.

Trusted By Hundreds Of Clients in Bedfordshire

LOCAL PAY-PER-CLICK SOLUTIONS

Why Choose Outsource Your Marketing?

The aim of a PPC campaign is to deliver an immediate boost in sales. If that’s not your experience, try OYM. We have a team of specialist PPC managers who will eat, live and breathe your PPC campaign to get the very best results for your business.

 

Our PPC agency offers clients comprehensive support, from budget setting, to design and campaign monitoring.

Outsource Your Marketing has a solid success rate for developing PPC strategy, implementing the campaign and optimising your results.

local ppc campaigns Luton

What do you need done? Call us on 01234 900203 or contact us online for a quick quote.

Digital Marketing Services We Offer

• Social Media Marketing
• Search Engine Optimisation
• Content Marketing
• Email Marketing
• PPC Campaigns

• Newsletters and Brochures
• Website Copy
• Thought Pieces
• Blogs
• Social Media Posts

• Digital Design
• Logos and Brand Refresh
• Brochures, Banners, Flyers
• 3D rendering, CGI, Motion Graphics
• Image Re-Touching

• WordPress Website Design
• E-Commerce Websites
• Website Hosting
• Website Management

• Marketing Consultancy
• Project Management
• Campaign Creation
• Campaign Management
• Outsourced Marketing Team

• WordPress Website
• Local and Geographical SEO
• Google My Business
• Social Media Pages
• E-Commerce Integration

See what our happy clients have to say...

Struggling to get a healthy return on your PPC campaigns?
Our PPC team can help you to succeed.
Call us today on 01234 900203

INCREASE YOUR ONLINE SALES

Luton Businesses Sales Increase With Expert PPC Campaign Management

PPC ads target online searchers who are actively looking for what your sell. Helping people to find what their looking for pays dividends.

 

Recent research found that PPC ads are 50% more successful than organic advertising.

Goal Driven PPC

You’ll have a dedicated ‘Point of Contact’ who will keep you up to date with the progress of your campaign, and provide regular reporting.

Monitored Campaigns

All our PPC campaigns are monitored constantly. We carry out A/B testing, and use data to make tweaks to the design and copy. We won’t stop until we know we’ve hit the ‘sweet spot’.

pay per click agency in luton

Let’s Start Talking

Ready to have a chat? Call our Head Office on 01234 900203 or send us a message and we’ll get back to you promptly.

ADD VALUE TO YOUR BUSINESS

Could Your Business Benefit From Outsourcing Digital Marketing?

“Digital marketing is about delivering useful content at just the right moment that a buyer needs it.”

– David Meerman Scott (Online Marketing Strategist)

93% of online experiences start with a search engine

Just over half of people searching for products online are using their mobiles. Lauro

77% of consumers favour brands on social media

Brands can win out over competitors if they offer a good social media experience. Sprout

68% of B2B businesses use landing pages to find new leads

SEO optimised geographical and product landing pages are a successful B2B strategy. Smallbizgenius

85% of people in UK use email regularly

The e-mail marketing click through rate was 0.9% in 2018, and it was 2.6% in 2020. CampaignMonitor

Looking for a simple and effective way to drive more online traffic to your website?

Outsourcing digital marketing is an effective solution to your business’ requirements.

Whatever digital marketing expertise you need, Outsource Your Marketing has specialists who can help.

Pay-Per-Click (Google AdWords) FAQs

How Much Do Google Ads Cost?

You pay for PPC Google Ads each time a shopper clicks through to your site or calls you. You have control over your campaign budget as you can determine the amount you wish to spend each month. There’s no minimum spend to adhere to, and no contract – so you can decide how much you spend and the length of your campaign.

What Kinds of Google Ads (PPC) Are There?

You can choose from 3 types of PPC:

  1. Video Ads. Short ads, lasting 6 or 15 seconds, that appear before, or during, YouTube videos.
  2. Display Network Ads. Image-based ads that appear on apps or websites visited by your customers.
  3. Search Network Ads. Text-based which appear on Google search results pages when someone is looking for a product or service like yours.

What Are Google Shopping Ads?

Shopping ads are the visual ads you see at the top of the Google search results. They’re also displayed on the shopping tab, YouTube, in apps, on price comparison sites, and on search partner websites.

To create Shopping Ads, you set up a Google Merchant Centre account. You then use your Google Ads account to choose what kind of campaign you want and set your budget.

Google uses the product data you supply to the Google Merchant Centre to create Shopping Ads. They utilise pictures of your product plus a title, price, shop name and description.

How Does PPC (Google Ads) Work?

Google Ads are displayed to shoppers when they’re searching online for products or services like the ones you sell. They use smart technology which ensures that your ad is displayed only to shoppers who are searching to buy your product.

  • You choose goals for your ad, such as driving traffic to your website, or calling your business.
  • Your ad is displayed in a geographic region of your choice. This may be local, regional, national, or international dependent on the reach of your business.
  • Your ad needs a good-looking graphic design, SEO rich copy, and a monthly budget cap is set.

Once the ad is approved it will start appearing to searchers in your chosen geographical area who are searching for your products or services. You pay when shoppers click on the ad or call your number.

Are Google AdWords the Same as SEO?

SEO and Google AdWords both use the Google platform but in different ways:

  • • Search Engine Optimisation (SEO) makes your website ‘Google Friendly’ in order that it will appear more frequently in search results and, over time, gain a higher ranking. It’s an organic marketing tool and it’s free, but it takes time and resources to achieve good results.
  • • Google AdWords drives targeted traffic to your website. It’s quick to set up and will normally generate traffic faster than SEO. You pay for AdWords each time someone clicks on your ad or calls your number.

Can Anyone Run a Google AdWords (PPC) Campaign?

There’s no barrier to running an AdWords campaign but we recommend that Luton clients outsource their AdWords (PPC) campaign to a specialist like Outsource Your Marketing. Running your own campaign involves bidding in an online auction for your chosen keywords. If you don’t know the platform you can spend a good deal without having much to show for it. OYM PPC campaign creators set out to return a profit on your initial investment.

Why Do AdWords Campaigns Need to be Managed?

A managed PPC campaign offers ongoing tweaks to the original in order to improve the performance of the paid ad you’re displaying. As data is gathered, SEO keywords are adjusted, ads may be paused and redrafted if they’re not generating the right kind of traffic, the budget can be increased if necessary.

Managed PPC campaigns deliver maximum results for clients because they respond and adapt to online conditions as they emerge.

Let's start a conversation

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