PPC Campaign Management

Published On - 23rd August 2023

outsourceyourmarketing
PPC Campaign Management

Why Outsource PPC Campaign Management

Looking for immediate results, laser-focused ads, and unparalleled brand visibility? Then professional PPC campaign management is your ticket to marketing success. Pay-Per-Click advertising delivers precision-targeted traffic and measurable outcomes.

Outsource Your Marketing PPC campaign managers ensure optimal ad placements, maximising ROI while saving you valuable time. Outsourcing PPC campaign management not only taps into specialised skills but also optimises budgets, sparing you from costly trial and error. Ready to find out more? This way to PPC success.

What is PPC Campaign Management?

PPC campaign management is the art of strategically overseeing and optimising Pay-Per-Click advertising efforts. It involves managing the budget for PPC, creating ads, and placing targeted ads on strategically selected platforms such as search engines and social media. These ads are shown to specific audiences, and you only pay when someone clicks on your ad.

What is PPC Campaign Management?

A skilled PPC manager ensures your ads are well-designed, your budget is used efficiently, and your campaigns are continually fine-tuned for maximum impact. This approach delivers quick results, precise audience targeting, and enhanced brand visibility. Outsourced PPC campaign management is an essential tool for businesses aiming to grow rapidly and effectively.

What Does Outsourcing PPC Campaign Management Include?

Unless you have an experienced PPC campaign manager on your marketing team, or your business is willing to invest is a specialist PPC campaign manager, we would recommend outsourcing to a digital marketing agency. In doing so, you gain immediate access to expertise in the following areas:

Keyword Analysis

This involves researching the precise keywords used by potential leads. Successful keyword research locates a range of short-tail and long-tail keywords used in search queries, covering each stage of user intent. The use of appropriate keywords is essential for effective PPC campaigns.

Channel Strategy

In order to create a winning PPC marketing plan, your campaign manager needs to select the appropriate channels. Options include Google AdWords, Bing Ads, affiliate networks, and paid social media placements. The choice will be determined by the online behaviour and preferred search tactics of potential leads.

Understanding Competitor Tactics

Understanding your competitors’ tactics, helps to optimise the use of a PPC budget, and the success of a campaign. Gaining an exhaustive understanding of the strategies your PPC campaign will be in direct competition with, exposes overlooked opportunities that can be exploited effectively.

Monitoring Search Traffic

Smart use of budget allocation starts with careful monitoring of keywords. Data-driven decisions enable the strategic allocation of resources, favouring the most popular searches. At every stage a campaign manager maintains an overview of the potential ROI in order to determine the size of the bids made on ads and their online reach.

Negative Matching Filters

So much of PPC campaign management is about monitoring and refining the campaign parameters. An ad spend can be optimised by excluding unlikely-to-convert users, such as a high-end retailer targeting top earners or a restaurant targeting local customers. Such a move extends the efficiency of the targeting and makes optimal use of the budget.

A/B Testing

A/B testing in PPC campaigns involves creating two versions (A and B) of an ad element, such as text or graphics, and comparing their performance to identify the most effective option. This data-driven approach optimises ad performance, ensuring that the chosen element resonates better with the audience and enhances overall campaign success.

Should Your Business Outsource PPC?

While the initial expense of hiring PPC campaign management experts might raise eyebrows for some businesses, attempting PPC campaigns without professional guidance can lead to more significant costs and missed opportunities in the long term. Without experts, businesses risk inefficient use of their advertising budget in poorly optimised campaigns that fail to attract the right audience. This can lead to lower click-through rates, reduced conversions, and wasted funds.

Effective management maximises campaign efficiency and often proves the more cost-effective option in the long run. Outsource Your Marketing typically provides PPC campaign management to businesses that are:

  1. Beginners in Online Advertising. Those new to online ads can benefit from specialist guidance and experience.
  2. Companies Without an In-House Team. Businesses without a marketing team can tap into specialised support.
  3. Small Businesses. Smaller organisations with limited resources would most likely find it hard to manage PPC alone.
  4. Unable to Purchase PPC Software. Businesses without budget for pricey PPC tools can benefit.

Outsource Your Marketing offers PPC expertise, experience and knowledge born of working across different sectors. Our goal is to create a level playing field in order that all businesses, whatever their size, enjoy the same benefits and are able to compete in the online market.

Working With Outsource Your Marketing

Outsource Your Marketing provides PPC campaign management for clients across a variety of sectors including financial services, property and construction, logistics, retail, and commercial trades. Whatever your requirements, you’ll get immediate access to PPC specialists, and you’ll pay for PPC expertise only when you need it. Every campaign is accompanied by detailed reporting demonstrating goal attainment, and strategic monitoring throughout.

Looking for increased leads and conversions? Why not let Outsource Your Marketing provide expert PPC campaign management to achieve it? Call 01234 900203

     

     Check box to confirm you have read and agree to our data privacy statement.
    Click here     to view.