PPC for Plumbers

PPC for Plumbers

How to Stand Out in the Crowded Plumbing Market

With 150,000 plumbers fighting for attention online in the UK, getting noticed can feel like a challenge. You may have a great website, but it’s no good buried in search results. What if you could cut through the noise and appear at the very top of Google when people search for “plumber near me”? That’s exactly what PPC for plumbers can do. PPC outsourcing lets you focus on your plumbing expertise while we make sure your business gets seen.

What is PPC For Plumbers?

PPC stands for ‘pay-per-click‘, and it’s like a shortcut for your plumbing business. Instead of waiting for customers to find you on their own, PPC puts your ad right in front of people actively searching for plumbers in your area. Think of it as targeted advertising – your ads only show up when someone types in something like “emergency plumber near me.” And you only pay when someone clicks on your ad, ensuring you get the most out of your advertising budget.

The Benefits of PPC for Your Plumbing Business

PPC for plumbers puts you in control, delivering these key benefits:

• Get Immediate Results. No more waiting around. PPC ads put your business right in front of people actively searching for plumbers in your area right now.

• Target Your Ideal Customers. Laser-focus your ads on the exact location where you work, maximizing the value of each click.

• Flexibility on Your Terms. Adjust your budget, tweak your ads, or take a pause – PPC gives you the freedom to control your spending.

• Track Your Success. Monitor what’s working in real-time. See which keywords bring in the most leads and which areas are ripe for growth.

• Build Your Brand. Increased visibility with well-crafted PPC ads boosts your reputation as the go-to plumber in your community.

Partner with PPC Experts for the Best Results

While DIY PPC is understandably tempting, investing in an experienced PPC specialist like Outsource Your Marketing delivers these benefits that only knowledge and experience can bring:

  • Rapid Growth – Our work within the plumbing sector means we’ll design your campaign for fast growth. Expect to see more qualified leads and higher call volumes within weeks.
  • Profit-Driven Campaigns – We don’t just manage ads – we focus on ensuring your PPC investment converts into revenue that exceeds your ad spend.
  • Save Time, Master PPC – While we handle the campaign, you can focus on running your business. You’ll also get to know how PPC campaigns work by observing our strategies, so you can run them with confidence in the future.

What You’ll Get with Outsource Your Marketing

It’s not our style to launch a campaign and walk away. Your dedicated PPC expert will guide you through your campaign:

Goal Setting. Define clear targets for leads, website traffic, or the specific services you want to promote.

Precision Campaign Design. We’ll create the ad, target it to the area or audience you want to attract, and set a monthly budget for your needs.

Data-Driven Tweaks. Our testing phase pinpoints what works best with your audience. We can maximise every penny spent on the campaign.

Clear Reporting. See the campaign’s impact with detailed reports on leads generated, keywords used by customers, and the devices used to search.

PPC – The Marketing Tool You Control

Forget rigid marketing contracts and unpredictable results. With PPC, you’re in control. Need a break during your busiest season? Simply pause your campaign. Want to boost your visibility before a slow period? Increase your budget instantly.

As your campaign amasses data, we’ll work with you to adjust your ads, targeting, and keywords – ensuring your campaigns constantly evolve to maximise your reach. PPC means you always have your finger on the pulse of your marketing investment.

Ready to see how PPC for plumbers can grow your business? Get a free consultation with one of our PPC experts – no obligation. We’ll discuss your goals and how we can help you reach more customers in your area.

Call us today: 01234 900203 or tell us what you need.

Pay-Per-Click (Google AdWords) FAQs

How Does Google AdWords (PPC) Work?

Google Ads are displayed as people are searching online for the products or services you sell. They are powered by smart technology which gets your ad in front of searchers as they are ready to buy.

Advertisers can choose specific goals for their ad, like driving traffic to their website, or calling your business.

You choose the geographic region where you would like your ad to be displayed. This may be a tight radius in your local area, or a broader reach such as a city, county, or national boundary.

Your ad is given an eye-catching design, SEO rich content is created, and your monthly budget cap is set.

Once Google approves your ad it will appear to users in your geographical area who are searching for products or services like yours. You only pay when searchers engage by clicking the ad or calling your number.

What Kinds of Google Ads Are There?

There are 3 types of ad to choose from:

  1. Display Network Ads. These are image-based ads that appear on apps or websites that are visited by your customers.
  2. Search Network Ads. These ads are primarily text-based and appear on Google Search pages when someone is looking for a product or service like yours.
  3. Video Ads. These are short video ads (6 or 15 seconds) that appear prior to, or during YouTube videos.

How Much Do Google Ads Cost?

The cost of your ad campaign is ring-fenced by your monthly budget settings. You pay only when a searcher engages with your ad, either to call you or click through to your site. You’re not required to make a minimum spend and there’s no contract – so you’re in control of the amount you spend and the length of your campaign.

Are Google AdWords the Same as SEO?

No, they both use Google but in different ways:

Search Engine Optimisation (SEO) is about making your website ‘Google Friendly’ in order that it will appear more often in search results and gain a higher ranking. It’s an organic marketing tool and Google doesn’t charge for it, but it takes a while to achieve good results.

Google AdWords is a much faster way to drive targeted traffic to your website. It’s quick to set up and generates traffic more quickly than SEO (generally). You pay for AdWords when people click on your ad, or call your number.

Can Anyone Run a Google AdWords (PPC) Campaign?

In principle, yes. But we would always recommend outsourcing your AdWords (PPC) campaign to a specialist. Running your own campaign, without experience or knowledge of the platform can be very costly, without yielding a successful result. OYM PPC campaign creators are goal-driven and seek to return a profit on your initial investment.

Why Do AdWords Campaigns Need to be Managed?

A managed AdWords campaign makes them do their job better as time goes by. SEO keywords are monitored, ads are paused and adjusted if they’re not generating the right kind of traffic, the budget is tweaked if necessary.

Managed PPC for Plumbers campaigns deliver optimum results for clients because they respond and adapt to online conditions as they emerge.


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