Which Digital Marketing Services Should I Be Outsourcing?

Which Digital Marketing Services Should I Be Outsourcing?

Discover Which Digital Marketing Tasks to Outsource for Streamlined Success.

As a marketing team strapped for time and resources, the sheer volume of digital marketing tasks can feel crushing. You want to excel, but juggling everything from web design to SEO is exhausting. For many teams, the dilemma to resolve is: Which digital marketing services should I be outsourcing, and what’s best kept in-house?

It’s a problem that’s more common than you might imagine. At Outsource Your Marketing, we’ve worked with numerous companies facing exactly the same dilemma. This blog post will guide you toward clarity, offering insights into the benefits of outsourcing specific digital marketing functions and helping you create a strategy that maximises your results.

Your Roadmap to Outsourcing – A Simple Strategy

Feeling lost about what to outsource? Start here. With this straightforward strategy, you’ll gain clarity on which digital marketing tasks to handle internally and which ones are prime candidates for expert outsourcing.

Step 1: Assess Your Strengths and Limitations

  • Skills Inventory – Honestly evaluate the digital marketing expertise within your team. Do you have specialists in areas like web design or SEO?
  • Time Audit – Realistically determine the range of tasks your team can manage in a day, week or month without sacrificing quality.
  • Bottlenecks – Identify crucial tasks that consistently fall through the cracks due to a lack of time or expertise.

Step 2: Pinpoint Your Digital Marketing Must-Haves

Prioritise the following for maximum business growth:

  • Web Design A responsive, fast-loading, and search engine optimised website is your online foundation. It needs to be both user-friendly and designed to attract search engine traffic.
  • Ongoing SEO Creating fresh, SEO-rich content consistently is key to improving your search engine rankings and attracting organic traffic.
  • Pay-Per-Click (PPC) – Strategic, targeted paid ads with careful keyword optimisation will drive qualified leads directly to your website.

The Outsourcing Sweet Spot

Web design, SEO, and PPC form a powerful trio for generating traffic and leads. These highly specialised areas often demand expertise and time that in-house teams may lack. If your audit reveals gaps in these areas, outsourcing them is a smart investment to fuel your online growth cycle.

Digital Marketing Services to Outsource

Let’s dive deeper into the specific marketing tasks that are prime candidates for outsourcing. We’ll start with the heavy hitters: web design, SEO, and paid advertising.

1. Website Design – The Foundation of Your Digital Success

Your website is the cornerstone of your online presence. It’s where you generate leads, solidify your market position, cultivate brand recognition, and provide exceptional customer service. Skimping on web design can be a costly mistake. Here’s why outsourcing this task is a strategic move:

Website Design
  • Technical Expertise – Website development demands a high level of technical skill and experience that’s constantly evolving. Agencies specialise in this area and continuously hone their craft by working on different projects, ensuring your website is built with the latest trends and technologies.
  • Specialisation Breeds Excellence – In-house teams often juggle multiple marketing responsibilities, limiting time for in-depth expertise in web design. Agencies dedicate themselves to this field, ensuring a higher level of skill and focus on every project.
  • Staying Ahead of the Curve: Keeping up with the ever-changing web design trends requires constant learning and innovation. Agencies prioritise staying current with industry trends and cutting-edge tech, so you don’t have to.

By outsourcing web design, you save valuable time and resources while investing in a website that drives results.

Search Engine Optimisation

2. Search Engine Optimisation (SEO) – Dominating Search Results

If leads and traffic from search engines are vital to your business, then mastering Search Engine Optimisation (SEO) is non-negotiable.

Here’s why outsourcing often makes sense:

  • It’s a Moving Target – Search engine algorithms change continuously, requiring constant adaptation. SEO specialists devote themselves to understanding these algorithms and adjusting strategies for maximum search visibility.
  • The Power of Content – SEO success depends on fresh, relevant content optimised for searches. Agencies often have dedicated content teams skilled in aligning content with keywords and search intent.
  • Data-Driven Decisions – Cutting-edge SEO software offers insights that would be costly and time-consuming to obtain in-house. Agencies frequently have these tools and know how to use them.

Unless you have an in-house expert with ample resources, outsourcing SEO can be a wise move. While SEO is essential, maintaining a competitive edge takes constant analysis and refinement — something agencies specialise in.

3. Paid Advertising (PPC) – Maximising Your Reach

Similar to SEO, paid advertising is in constant flux, making expertise invaluable. Here’s why outsourcing paid advertising often brings strong returns:

Paid Advertising (PPC)
  • Budget Considerations – It’s true – outsourcing might not be cost-effective for very small ad budgets. A good agency could eat up a significant portion of your resources.
  • The Power of Expertise – Agencies have specialists dedicated to mastering paid ad platforms and strategies. They know the ins and outs of bidding, targeting, and campaign optimisation, maximising your available spend.
  • The Need for Constant Refinement – Winning campaigns require ongoing monitoring, analysis, and tweaking. Agencies excel in this iterative process, squeezing better results out of your budget.

A Note for Your In-House Team: Even if you choose to outsource, a basic understanding of PPC is important for managing agencies. Knowing the fundamentals will allow you to ask the right questions and ensure you’re getting optimal value.

Digital Marketing You May Want to Keep In-House

Not every digital marketing task needs to be outsourced. Depending on your in-house expertise, resources, and the scale of your efforts, certain areas might thrive under your own team’s management. Let’s look at a few key candidates:

1. Email Marketing

Basic email marketing, such as newsletters and simple campaigns, can often be effectively executed in-house. Platforms like MailChimp offer user-friendly interfaces. However, when it comes to complex marketing automation, it’s wise to consider some initial outside help.

Agencies can assist with setup and configuration, ensuring you comply with privacy regulations. After this initial support, ongoing management of moderately complex systems might comfortably shift to your team.

2. Social Media Marketing

While agencies can play a valuable role in social media strategy, audits, and paid advertising, day-to-day social engagement often benefits from in-house management. Here’s why:

  • Authenticity is Key – Social media is about genuine connections. Your team is best positioned to capture the day-to-day experiences, showcase your company culture, and provide timely customer interactions. These elements are difficult for an outsider to manage authentically.
  • Niche Know-How – In specialised B2B niches, organic reach on social media can be limited. Your team’s deep understanding of your target audience and industry is essential for creating content that resonates and drives engagement.
  • Strategic Outsourcing – Agencies can still excel in specific areas. They can help with strategy development, paid advertising targeting, and technical execution, freeing up your team to focus on creating authentic content and building a genuine community.

Digital Marketing Tasks to Keep In-House

Certain digital marketing tasks are deeply rooted in your brand’s unique identity and strategic goals. Keeping these in-house allows you to make the most of your team’s insider knowledge and passion, leading to more authentic, effective marketing. Let’s explore a key element:

Content Strategy

The heart of your content marketing beats within your business. Here’s why keeping content strategy in-house is often strategically wise:

Understanding Your Why

Your in-house team intimately understands your company’s goals, values, and market positioning. This allows you to craft content that aligns absolutely with your overall mission and resonates with your target audience.

Intimate Target Audience Knowledge

No one knows your ideal customers better than you do. Your team has a clear grasp on their pain points, needs, and the language that speaks to them. This translates into content that truly connects.

The Insider’s Edge

Your team lives and breathes your company culture, industry news, and vision. This allows content initiatives to reflect the authentic pulse of your organisation, setting you apart from competitors.

Get Your Outsourcing Strategy Started

Deciding which digital marketing tasks to outsource and which to keep in-house requires careful thought. By evaluating your team’s strengths, resources, and strategic priorities, you can create a custom approach that drives results. Remember, outsourcing is a powerful tool when used strategically. It allows you to tap into specialised expertise, save valuable time, and stay ahead of the curve.

If you’re still unsure about the best path for your business, let’s talk! Outsource Your Marketing offers a free consultation where we’ll assess your unique needs and help you map out an outsourcing strategy that fuels your growth.

Inspired to create an outsourcing solution? Contact Outsource Your Marketing to schedule your free consultation today.


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