When and Why to Consider Outsourcing Your Marketing
Why outsource my marketing? It’s a great question, and one we get asked a good deal. The honest answer is that it comes down to expertise and resources. Do you have an in-house team with the skills to handle everything from SEO and content creation to paid ads and analytics? If you don’t, outsourcing plugs the gaps for you. You get access to the expertise you need without the overhead of hiring full-time staff.
Outsource Your Marketing has a long history of plugging marketing gaps for companies. Sometimes it’s about covering one particular skill they’re missing; other times it’s about providing a complete remote marketing team. We always work closely with our clients to work out exactly what it is they need to achieve the best return for the business.
In this blog we provide honest advice, based on our experience over the past decade, on whether outsourcing is the best solution for your business.
Why Outsource My Marketing?
Ready to think in a bit more detail about the ‘why’ behind outsourcing? Here are some things to consider, starting with the oft-debated issue of costs.
1. Costs
Let’s talk money. One of the first things people think about is cost. But – is outsourcing cheaper? Honestly, it depends – you can’t think of it as a like for like comparison.
With in-house, you have fixed salaries, plus all the extras. With outsourcing, you have more variable costs, but you can scale them up or down as needed.
What you really need to focus on is the return you’re getting on your investment. Is your current marketing generating enough revenue to justify the expense? If ‘yes’ continue without outsourcing. If ‘no’, outsourcing could be a way to get better results for a similar, or even lower, cost.
It’s about efficiency and effectiveness, not just the price.
2. Time
In our experience, most businesses feel they’re time starved. As an experiment, think do a quick calculation of the hours you and your team are currently spending on marketing. Could those hours be better spent elsewhere?
Could you be closing more sales, developing better products, or improving your customer service if you weren’t spending so long on marketing?
Outsourcing allows you to use the expertise of a marketing team without sacrificing your own time. Instead of getting bogged down in the details of marketing, you can delegate those tasks to the experts and reclaim your time for your priorities. What could you achieve with an extra few hours each week?
3. Scaling
Marketing isn’t always about ‘all hands on deck!’ Sometimes you’ll need a big push, and other times you might need to pull back a bit. And that’s the beauty of outsourcing – it’s flexible.
Need to launch a new product and ramp up your marketing quickly? An agency can provide the extra hands and expertise. Things quietening down a bit? You can scale back your marketing spend without the overhead of paying a full-time team you don’t currently need.
Outsourcing gives you the agility to adapt to the changing demands of your business. Are you enjoying that kind of flexibility with your current marketing setup?
4. Teamwork
Marketing today requires more than knowing a bit about social media; it’s about a specialist understanding of SEO, content marketing, paid advertising, analytics, and a whole lot more.
Do you have someone on your team who’s an expert in all of those areas? Probably not. Outsourcing gives you access to a team of specialists, each with their own area of expertise, and the specialist software that’s now essential to the job.
Outsourcing gives you team of marketing professionals at your fingertips, who are available when you need them.
5. New Perspectives
Every business has blind spots; it’s inevitable because every business is looking at its marketing from the inside out. Which is why an outsourced marketing team is invaluable. They bring a new perspective, offering a viewpoint from the outside in.
They’ll spot areas where your marketing isn’t hitting the mark, highlight opportunities you’re missing, and provide new solutions based on their experience with other businesses.
Ready to Explore Outsourcing Further?
We’ve looked at how it can free up your time, give you immediate access to specialists, and help you scale your marketing efforts. Now, if you’re wondering how to actually do it, we’ve put together a guide that explains the process: How to Outsource Your Marketing.
Ready to talk about your marketing? If you think outsourcing could be the right move for your business, we’d love to chat. Give us a call at 01727 649492, and let’s find out how we can help.
