How to Outsource Graphic Design
Every small business knows that social media eats time and resources, and many of them let their accounts lapse after a few weeks of ‘feast and famine’ posting. Which is why we always recommend that clients outsource their social media, especially if they’re just starting out. It’s still the case that only around 50% of small businesses in the UK invest in social media – which gives a distinct competitive advantage to those who do.
Want 5 other reasons to build the business case?
1. Cost-Effective Marketing
It costs nothing to create a social media account, and yet it puts you in contact – potentially – with the 45 million adult social media users in the UK. Sure, you’ll need to invest time and resources to build your network, but it’s still one of the most effective ways to promote your product.
2. Improve Your Search Engine Ranking
One of the indirect benefits of social media engagement is the fact that it improves your search engine ranking. By sharing content that has value for your customers via your Facebook, Instagram or Twitter account, you can drive up traffic to your webpage, and improve your positioning.
3. Provide Customer Service Excellence
Many businesses now use their Twitter account as a customer service tool. Customers can quickly find out what they need to know, as well as experiencing the brand first hand. And if their query, or comment, languishes for days without a reply, they get a very clear idea of the quality of service on offer.
4. Customers Sell Your Business For You
The real social media success story lies in the direct influence customer reviews have on your business. In a world where trust is an increasingly valuable commodity, online reviews are hugely influential. Our most successful social media accounts are those that receive regular input from customers.
5. Connect With Other Businesses
If you’re a B2B business, LinkedIn is invaluable. It’s not the easiest platform to navigate, but once you take the plunge it can be immensely rewarding. And it’s not just about sales. Positioning yourself as a ‘thought leader’ or ‘niche provider’ can open up doors for you amongst peers.
Outsourcing Your Social Media Makes Business Sense
Social media specialists know how to build online communities and they have professional experience across a range of sectors. There’s no ‘formula’ for a successful social media marketing campaign, but a professional knows how to build your presence, engage prospective clients, and find out what kind of content they’d like to see more of.
One of the earliest conversations we have with clients focuses on their social media goals. We break these down into a series of actions and targets which are measurable and achievable within the available budget. Then we set time-frames and agree lines of report. By the time we start posting, we know exactly what our aims are and the social media strategies we’ll use to achieve them.
