The Secret Weapon Your Business Didn’t Even Know It Needed
So, your small or medium-sized business is ready to take its marketing to the next level. You’re in a situation where you know you need help with marketing, but you’re not exactly sure where to start. Maybe you’ve thought about hiring a social media manager to boost your online presence, or an SEO specialist to get your website ranking higher on Google. But the one option you probably haven’t considered is an outsourced marketing manager.
Chances are, you’re not entirely sure what they do. You might even be thinking, “Isn’t a marketing manager just for corporates with massive budgets?”
Well, we’re here to tell you that’s simply not true! In fact, an outsourced marketing manager can transform businesses of all sizes – especially those that are looking to grow but don’t have the resources to hire a full-time, in-house team.
At Outsource Your Marketing, we’ve seen firsthand the impact that a skilled marketing manager can have on businesses like yours. We’re currently helping a number of businesses achieve their goals with the help of outsourced marketing managers. And in this blog, we will shed light on what a marketing manager actually does and why having one on your team can be a game-changer.
Beyond the Day-to-Day – Where a Marketing Manager Excels
Let’s say you’ve got a small marketing team in place – maybe it’s a couple of marketing people, or perhaps it’s a mix of employees with some marketing experience. Either way, their focus is likely on getting things done, right? They’re busy creating social media posts, sending out email newsletters, or tweaking the website. In other words, they’re all about implementation and delivery.
And that’s fantastic! Except that working day-to-day on immediate tasks, it’s easy for the bigger picture to get lost. Who’s taking the time to step back and think strategically about your marketing efforts? Who’s making sure all those individual tasks are actually contributing to your overall business goals?
Enter the outsourced marketing manager.
Think of them as a marketing conductor, checking and ensuring that all the different instruments are playing together (in tune) to create a beautiful output (or a wildly successful marketing campaign). Here’s how they make that happen:
• Marketing Strategy – This is the big-picture stuff. Your marketing manager will work with you to define your target audience, set clear marketing goals, and develop a clear plan to achieve them.
• Marketing Delivery Plan – Once the strategy is in place, your marketing manager will create a detailed plan outlining the specific tactics and channels you’ll use to reach your ideal audience.
• Marketing Implementation – An outsourced marketing manager will oversee the implementation of the plan, ensuring everything is on track, and making adjustments as needed.
• Admin – Throughout the whole process, your marketing manager will handle things like budgeting, reporting, and keeping everyone in the loop on progress.
An outsourced marketing manager takes what already exists within your business and amplifies its marketing impact. They help everyone to look beyond tomorrow, and into the future, providing the direction and support your team needs to succeed.
How an Outsourced Marketing Manager Transforms Businesses
Whether you’re a one-person small business, or a growing company with a dedicated marketing team, an outsourced marketing manager can make a world of difference.
Don’t believe us? Let’s take a look at two real-world scenarios that demonstrate the impact having a skilled marketing manager can make.
1. The Small Business – Fire Safety Company
Meet “Fire Safe Solutions,” a local business run by a truly committed fire safety expert, Sarah. Sarah’s amazing at what she does, but marketing? Not so much. She’s got a basic website, a Facebook page she rarely updates, and a stack of business cards she hands out at networking events. She knows she needs to do more, but she’s overwhelmed and doesn’t know where to start.
Enter the outsourced marketing manager. They sit down with Sarah, listen to what she needs to achieve (increase leads, build brand awareness), and find out about her current efforts. Then, the marketing manager gets to work:
• Strategy – They develop a marketing strategy focused on reaching local businesses and property owners. This includes content marketing (blog posts on fire safety tips, case studies of successful installations), local SEO (optimising the website for local searches), and targeted social media advertising.
• Plan & Implementation – They create a detailed plan outlining the specific tactics and timelines, then work alongside Sarah to implement it. This might involve creating content, managing social media ads, and tracking results.
• Results – Within a few months, Sarah sees a noticeable increase in website traffic and inquiries. She’s even landed a few new clients she wouldn’t have reached before! The marketing manager helps her understand the data, so she can see the return on her marketing spend.
2. The Growing Medical Marketing Research Company
Now, let’s meet “Med Insights,” a medical marketing research company that’s experiencing rapid growth. They have a small marketing team of three, but they’re constantly swamped with day-to-day tasks. They’re missing out on opportunities because they don’t have the time or expertise to develop a comprehensive marketing strategy.
An outsourced marketing manager joins the team and immediately brings order to the chaos:
• Strategy – They work with the existing team to understand what they do. They consult the on competitors, and work with them to define clear, ambitious goals. Together, they develop a multi-channel marketing strategy that includes content marketing, SEO, social media, email marketing, and paid advertising.
• Plan & Implementation – The marketing manager creates a detailed marketing calendar, assigns tasks to team members, and ensures everyone is on the same page. They also bring in specialised expertise when needed, such as a freelance graphic designer or a PPC expert.
• Results – The marketing team feels their work is more efficient and productive. Their campaigns are more targeted and effective, leading to increased brand awareness, website traffic, and leads. The outsourced marketing manager also provides mentorship and training, helping the team develop their skills and grow professionally.
Ready to Take the Next Step?
We know that deciding whether or not to outsource your marketing can feel like a big decision. But remember, you don’t have to go it alone. The Outsource Your Marketing team is here to help you navigate the journey, whether you’re ready to outsource or simply want help to make the decision.
